$10B Get2Moder n Opportunity Presenter's Name Title Microsoft Confidential. NDA required.

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Key Elements of Get2Modern for Partners Investments to Support Execution Get Excited About the Opportunity Making $ with G2M Campaign

Market Opportunity

Why Should Customers Care About EOS? Partners need to inform customers about the risks associated with not updating their software No New Updates Includes security and non-security hot fixes Exposure of Company to Potential Threats Running non-supported software putting your business and customer information at risk and limiting your ability to get the most out of your IT investment No Support Elimination of free or paid assisted support option or online technical content updates

The Value of a Modern Platform Tablets and PCs for every business need Everything in one place, on all your devices Be more productive from anywhere Stay secure and always up-to-date Reduce complexity, increase flexibility

What is Get2Modern? OEM Hardware Offers Volume Licensing and FPP Offers Partner-Led Servicing offers Engage to understand the migration needs of each unique SMB Sell Devices, Office Attach, VL Upgrades, SA Add-Ons and Migration Services Drive Bundled Offers in partnership with Distribution Partners Windows 8 and Windows 8.1 Office 365 and Office 2013 Great new Touch Devices

Making $$ with G2M

Get2Modern Sales Motion 3 12

Rationale for Participating in Get2Modern Getting SMB customers 2 Modern is a $ billion opportunity for Microsoft partners IntegratorReseller Distributo r New PCs & tablets Accessories, peripherals, comm devices Office attach to every new device* Windows 8 upgrades Office VL/FPP for upgrade in-place New VL/FPP channel motion for Office 365 Migration Assessment and Support Set-up and Deployment Managed Services OEM

Midsize Business G2M Cloud Deal Example Customer: 50 PC company, 14 New Pro Devices, 6 In-Place Upgrades, 20 total Office 365 attach Price/Unit* $700 $ $9800 $2520 $118 $ $708 $3240 * $100 * * $1400 * Total Example Deal Size $17.7K 14 new Pro devices (notebooks/tablets) Office 365 Midsize Business (Open L, first year) Windows 8 Enterprise (OV, first year) Office 365 Midsize Business (Open L, Years 1-3) Migration Assessment and Support Set-up and Deployment Managed Services

Small Business G2M Cloud Deal Example Customer: 10 PC company, 4 New Pro Devices, 3 In-Place Upgrades, 5 total Office 365 attach $700 $ $2100 $600 $175 $ $525 $1350 * $100 * $400 * Total Example Deal Size $ new Pro devices (notebooks/tablets) Office 365 Small Business Premium (FPP, first year) Windows 8 Enterprise (FPP, first year) Office 365 Small Business Premium (FPP, Years 1-3) Migration Assessment and Support Set-up and Deployment Managed Services Price/Unit*

Cross-sell & Upsell Opportunities New PC Peripherals or Hardware E.g., File/Print Server, Printers Communications Hardware & Accessories E.g., Lync Headsets, VoIP phones Device Management E.g., Microsoft Intune CRM or LOB Software E.g., Microsoft Dynamics CRM Advanced Features & Functionality E.g., Full Archiving Solution Attaching Software Assurance (SA) E.g., Adding SA to on-premise Office VL sales Pre-deployment E.g., Assessment and Planning Deployment E.g., Migration, New User set-up, Training Managed Services E.g., Help-desk, Updates, Training Solution Support E.g., Customization, LOB Integration Advisory Services E.g., Long-term Planning, IT Infrastructure Design

Unlicensed Software An opportunity to “Get Genuine” The Partners role Determine which PCs have a qualified underlying OS For those PCs that are non-qualified: Quote and sell a Get Genuine Windows Agreement Pro SKU for every unqualified PC. Government customers will have the option to use the special Get Genuine Windows Agreement SKU for Governments from July 1 st, 2013 through June 30, A separate license for Office will need to be quoted. Government G2M Drive Government BOM materials will support a focused effort between SMB, AP, PS and partners to target and reach government entities who are prone to be on older version of Windows and Office. Why Governments? Governments build the foundation for Intellectual Property Rights awareness and enforcement. They drive adoption of practices in private sector. And, private sector companies are participating in programs and initiatives driven by the public sector. A high percentage of Governments are relying on Windows XP and Office 2003 to run their offices. Many have failed to maintain rigor in the qualified versions of the software they use. Governments are, in particular, at threat with loss of security controls and cyber security threats. Anywhere from % of Microsoft Windows software use is unlicensed in emerging markets # of unlicensed PC’s has DOUBLED in the last 5 years

Investing in Your Success

How are We Investing in Your Success?

PLUS upsell to more Windows or Office, cross-sell with Windows Server and additional services & hardware! Customer MotionMicrosoft Offer*Key Partner Strategy Actively target upgrade-eligible customers Pitch standardization (most customers will need devices + upgrades) Create H/W bundles with the VL offer Make SA upsell a default addition to H/W sale – link H/W and software selling motions Leverage AP engines to target mis-licensed customers with Office 365 discount Window GGWA-SMO + Office 365 M 20% off Office 365 when purchased with GGWA Window Upgrade/SA + Office 365 M 20% off joint purchase Window SA Only + Office 365 M 20% off joint purchase Office 365 SBP Attach (details TBD) Up to 20% off Office 365 Midsize Business when purchased with Windows GGWA-SMO Up to 20% off Windows Upgrade/SA + Office 365 Midsize Business Up to 20% off Windows SA Only + Office 365 Midsize Business 20% off Small Business Premium when purchased with a new Win 8 Pro PC *Offer availability will vary by geography. Windows SA only and Upgrade/SA offers require underlying qualified OS, SA Only SKUs may only be purchased within 90 days of purchase of Windows 8 Pro device. All bundled offers require 1:1 ratio of Windows and Office. Contact your PAM for additional details about each offer. Overview of Get2Modern Promos

Partner Playbook Partner Pitch Deck Webinar-in-a-box Event-in-a-box Infographic Web Syndication Signatures Tele Sales Guide (includes PS assets) Customer Pitch Deck Customer Flyers (includes PS assets) Customer s (includes PS assets) Online Ad Banners Videos Get all assets available at Resources

Reseller Partner – GO DOs

This multi Billion $ opportunity is REAL and its NOW! Aspects of Get2modern sales motion, resources and execution Partner success stories with Get2Modern How to make $$ with Get2Modern How to land G2M in Fy14 What We Learned Together!

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

A Global Opportunity

Windows XP – All Sectors, All Sizes Construction Manufacturing Non-Profit Financial Services & Insurance Health Other Services Telecommunications Travel, Transportation Wholesale & Distribution Retail Professional/Business Services 19% 12% 47% 22% Very Small (<5) SMB (5-249) Mid Market ( ) Enterprise (500+)

Why is the Time Right to Move Customers Now? Customers will not want to wait to make this transition off Windows XP / Office 2003 Partners can still get help from Microsoft if needed Issue will be top of mind for customers Strong mix of promotions are currently available

Midsize Business G2M On-premise Deal Example Customer: 10 PC company, 4 New Pro Devices, 3 In-Place Upgrades, 5 total Office 365 attach $700 $ $9800 $5222 $4766$2856 * $100 * * $1400 * Total Example Deal Size $19.3K 14 new Pro devices (notebooks/desktops) Office Standard 2013 (Open L) Windows 8 Pro Upgrade + Office Standard 2013 (Open L at promo price) Migration Assessment and Support Set-up and Deployment Managed Services Price/Unit*

Small Business G2M On-premise Deal Example Customer: 10 PC company, 4 New Pro Devices, 3 In-Place Upgrades, 5 total Office 365 attach $700 $ $2100 $876 $175 $ $525 $657 * $100 * $400 * Total Example Deal Size $ new Pro devices (notebooks/desktops) Office Home and Business 2013 Windows 8 Enterprise (FPP, first year) Office Home and Business 2013 Migration Assessment and Support Set-up and Deployment Managed Services Price/Unit*

G2M and the Unlicensed Software Opportunity The opportunity for customers to “Get Genuine” is large G2M represents a window to correct unlicensed software use. Resellers and Managed Partners will be on point to determine if all PCs have a qualified underlying OS (see appendix for details) Partner should leverage “get Genuine” SKUs so customers can leverage G2M promos A separate licenses for both Windows & Office will need to be quoted

Opportunity to “Get Genuine” in Public Sector Government G2M Drive Government BOM materials will support a focused effort between SMB, AP, PS and partners to target and reach government entities who are prone to be on older version of Windows and Office. Why Governments? Governments are under pressure to modernize and do things differently – more with less. Governments build the foundation for IP property rights awareness and enforcement. They drive adoption of practices in private sector. And, private sector companies are participating in programs and initiatives driven by the public sector. Many have failed to maintain rigor in the qualified versions of the software they use. Governments are, in particular, at threat with loss of security controls and cyber security threats.