Recruitment and Organization Building Advocacy Training Module

How did you get involved in the PTA? Why? How?

Self Interest SelfishnessSelf InterestSelflessness

Six Steps to Recruitment 1.Be Prepared 2.Legitimize Yourself 3.Listen 4.Agitate 5.Get a Commitment 6.Follow Up

Be Prepared Learn about the person. Recruit to a specific event or activity.

Legitimize Yourself Establish the legitimacy of the organization. – The PTA is the largest child advocacy association – Our kids are in the same class Have an appropriate image.

Listen Draw the person out. Identify their self interest. Build trust. Establish a connection beyond the issue. Hear and answer reservations. Listen for networks you can organize.

Agitate Fire them up! Focus on the PTA being the vehicle to make the needed change Solution = Organization

Get a Commitment Ask! – Will you come to the school board meeting? – Will you be our new Treasurer? – Will you create a flyer? Clarify next steps. – Thanks, then I will call you on Thursday.

Follow Up Keep commitments. Help integrate the person into the organization.