Just when you thought the action was over… More cricketing action coming your way All this month in JUNE BREAKINGNEWS We wanted to inform you – that it’s NOT…

c c They’re hungry for a victory… They have a point to prove...

THE ZIMBABWEAN – SRI LANKAN CHALLENGE LIVE All matches begin at 13:00 IST Catch all the action on ESPN Cricinfo starting this 28 th of May 2010

This is followed by one of the most popular cricketing events of the year when India, Pakistan, Sri Lanka and Bangladesh lock horns to fight for India last played Pakistan in November They meet after 3 whole years The Asia Cup June 15 th – June 24 th, 2010 LIVE All matches begin at 14:00 IST

Cricinfo will be accessed heavily by the office crowd as the matches are being played during office hours and more importantly begins during lunch time. Therefore, dependence on Cricinfo will begin much before the match begins for information such as on Squads, Grounds, Points, Statistics and of course, the Live Scores.

Cricinfo – Record Traffic Month on Month Series / TournamentPageviewsUnique Users IPL 3, million9.6 million Ind v SA million7.5 million Ind v Ban million6.5 million Ind v SL ( )306 million9.8 million Ind v Aus million4.7 million Champions' League 0949 million2.3 million Champions' Trophy 0991 million3.6 million Compaq Cup '0934 million2 million India v WI 0924 million1.8 million ICC World T million4.6 million IPL 2306 million7 million India v NZ million7.2 million India v SL 0987 million2.8 million

IPL March 12th - April 25th 2010 Traffic from ESPN-Cricinfo IndiaTraffic Total Unique Users9.6 million Total page views396 million Live score page242 million Cricinfo Home Page48 million Other IPL series pages (News, Features etc)55 million IPL Series Home page7 million Other key sections (Fantasy, Points, Page2 etc)32 million RECORD BREAKING TRAFFIC DURING THE IPL 3 ON CRICINFO.COM LIVE CONTENT vs. NON LIVE CONTENT remains at a healthy balance of 60:40 ratio These are only INDIA figures

Expected Pageviews: 250 million PV’s Expected Unique Users: 5-6 million UU’s So what’s HOT this month. Estimated traffic during the Tri Series in Zimbabwe + Asia Cup

A Comparative Analysis In the following slides, Unique Users, Pageviews and Time Spent was analyzed by Comscore between various Cricket sites over a year. Only INDIA figures considered

Total Pageviews (Million)

Cricinfo accounted for over 50% of the total Pageviews generated by all leading cricket sites put together in India These are only INDIA figures

Total Visits (000)

Cricinfo contributed to more than 50% of the total visits that came on all the Cricket sites put together in India These are only INDIA figures

Total Minutes Spent (MM)

Average time spent on Cricinfo was double of Yahoo Cricket and ten times more than the others. These are only INDIA figures

Daily unique visitors on Cricinfo.com remained in the lead throughout APR 2009 – APR 2010 Cricinfo unique users in the last 12 months against other leading Cricket websites

PROPERTIES ON ESPN CRICINFO DURING THE TRI SERIES IN ZIMBABWE & THE ASIA CUP 2010 WHAT’S ON OFFER

Post Event Engagement Independent / Daily Engagement Text Commentary Match Report Live Blogging Match Pictures Match Bulletin Ball by Ball Comments Text Commentary Match Report Live Blogging Match Pictures Match Bulletin Ball by Ball Comments Previews Analysis Number Games Previews Analysis Number Games News Cricinfo Awards Legends of Cricket Page 2 News Cricinfo Awards Legends of Cricket Page 2 CRICINFO CONTENT Scientifically evolved MENU to expose your brand to the online cricket consumer Live Engagement Pre Event Engagement Expert Comments Interviews Statistics Match Reports Feature Columns Audio Podcasts Page 2 Expert Comments Interviews Statistics Match Reports Feature Columns Audio Podcasts Page 2

Advertising options on Cricinfo CATEGORY I Advertising options on Cricinfo CATEGORY I CO SPONSORSHIP 2

Cricinfo Homepage Cricinfo Series Homepage Live Score Card Co Sponsor – Fixed Positions 125x125 panel exclusively fixed on the Cricinfo Homepage, Series Homepage and Live Score Card; Thus ensuring that the sponsor is present on the most important placements during a series. Additional Eyeballs Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions. Cost Outlays All mentioned fixed positions during the Tri Series and the Asia Cup + additional ROS Inventory will cost – INR 1,800,000/-

Live Score Card Module Advertising options on Cricinfo CATEGORY II Advertising options on Cricinfo CATEGORY II

Live Score Card Module 310x35 fixed banner Live Score Module This remains one of the crown properties on the Cricinfo homepage where it gets maximum visibility and high performance. Additional Eyeballs Sponsor will also get 2,500,000 additional inventory of mixed banners to run across the site apart from the fixed position. Cost Outlays Live Score Module during the Tri Series and the Asia Cup + ROS Inventory will cost – INR 1,200,000/- Homepage Live Score Module This remains one of the crown properties on the Cricinfo homepage where it gets maximum visibility and high performance. Additional Eyeballs Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed position.

Homepage MPU Advertising options on Cricinfo CATEGORY II Advertising options on Cricinfo CATEGORY II

Homepage MPU Cost Outlays Homepage MPU during the Tri Series and the Asia Cup + ROS Inventory will cost – INR 1,100,000/- Homepage MPU Centered to the heart of the Cricinfo homepage, the MPU is one of the most powerful performers month on month with no rebate in its form or performance Additional Eyeballs Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed position.

Homepage Square Panel Advertising options on Cricinfo CATEGORY II Advertising options on Cricinfo CATEGORY II

Homepage Square Panel Homepage Square Panel 125x125 panel exclusively fixed on the Cricinfo Homepage. Placed strategically next to heavy content areas to ensure that users don’t miss it this making its presence very strongly felt. Additional Eyeballs Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions. Cost Outlays Homepage Panel sponsorship during the Tri Series and the Asia Cup + ROS Inventory will cost – INR 900,000/-

Homepage Rectangle Advertising options on Cricinfo CATEGORY II Advertising options on Cricinfo CATEGORY II

Homepage Rectangle Banner Homepage Rectangle Banner The bigger 300x100 panel exclusively fixed on the Cricinfo Homepage. Placed strategically next to heavy content areas to ensure that users don’t miss it this making its presence very strongly felt. Additional Eyeballs Sponsor will also get additional inventory of mixed banners to run across the site apart from the fixed positions. Cost Outlays Homepage Rectangle sponsorship during the Tri Series and the Asia Cup + ROS Inventory will cost – INR 800,000/-

Advertising options on Cricinfo CATEGORY III – SECTION BRANDING Advertising options on Cricinfo CATEGORY III – SECTION BRANDING These sections are highly popular and work very effectively for brands riding on them POINTS SECTIONRESULTS SECTIONFIXTURES SECTION A single sponsor will get any of these high performing individual sections per series. The fixed positions would include the 728x90 and 300x250 exclusively. Other sections would include Statistics, Squads, Grounds, Magazine etc Cost Outlays – Section branding + ROS Inventory would cost INR 500,000/- per section

Desk Top Scorecard Customizable to the product, service of the sponsor and runs LIVE scores. Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY PROPERTIES Advertising options on Cricinfo CATEGORY IV – INNOVATIVE INBUILT CONTENT SYNERGY PROPERTIES Close to 10,000 downloads every series 2,000,000 additional inventory of mixed banners along with this property Cost Outlay – Desktop Scorecard + Additional Inventory would cost INR 600,000/- Cost Outlay – Desktop Scorecard + Additional Inventory would cost INR 600,000/-

Opinion Poll Provocative, result driving, fresh and extremely popular Upper and Lower part clickable Over 150,000 responses every series Upper and Lower part clickable Over 150,000 responses every series 2,000,000 additional inventory of mixed banners along with this property Cost Outlay – Opinion Poll + Additional Inventory would cost INR 600,000/- Cost Outlay – Opinion Poll + Additional Inventory would cost INR 600,000/-

Top Performer The Man of the Moment Size 728x90 / 300x250 / 650x40 The Man of the Moment Size 728x90 / 300x250 / 650x40 INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES Immediate update after the Live match with full editorial coverage on the player of the match Cost Outlay – Top Performer+ Additional Inventory would cost INR 500,000/- Cost Outlay – Top Performer+ Additional Inventory would cost INR 500,000/- Additional 2,000,000 mixed banners will be served apart from zone and text link.

INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES Turning Points A collection of Heart breaks and Heart thumping moments Size 728x90 / 300x250 / 650x40 A collection of Heart breaks and Heart thumping moments Size 728x90 / 300x250 / 650x40 Immediate update after the Live match with full editorial coverage on the Turning Points Cost Outlay – Turning Points+ Additional Inventory would cost INR 500,000/- Cost Outlay – Turning Points+ Additional Inventory would cost INR 500,000/- Additional 2,000,000 mixed banners will be served apart from zone and text link.

Cricinfo Fantasy The hallmark of Cricinfo fanatics on Cricinfo. Over 250,000 registered teams and one of the most popular sections on Cricinfo. INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES Immediate update after the Live match with full editorial coverage on the Turning Points Cost Outlay – Sponsorship of the Fantasy Section + Additional Inventory would cost INR 800,000/- Cost Outlay – Sponsorship of the Fantasy Section + Additional Inventory would cost INR 800,000/- Additional mixed banners will be served

INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES LEGENDS OF CRICKET A tribute to the greats of the game. A section that would carry stories of players who are Legends of the game. Every fortnight, the story and life of a different legend is carried out. There are also special takes from experts like Harsha Bhogle and many more. Cost Outlay – Sponsorship of the Fantasy Section + Additional Inventory would cost INR 800,000/- Cost Outlay – Sponsorship of the Fantasy Section + Additional Inventory would cost INR 800,000/- Additional mixed banners will be served

INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES VIDEOS ON CRICINFO Daily NEWSCENTRE updates on cricket action across the world. Cost Outlay – Sponsorship of the Cricinfo Videos Section + Additional Inventory would cost INR 700,000/- Cost Outlay – Sponsorship of the Cricinfo Videos Section + Additional Inventory would cost INR 700,000/- Additional mixed banners will be served Sponsor’s 20 second video ad would run as a Pre roll before the News centre update begins

INNOVATIVE INBUILT CONTENT SYNERGY – SPECIAL ZONES PHOTOS ON CRICINFO Exclusive partners of the latest photos sections with exclusivity extending into Galleries, Wallpapers and even Screensaver sections Cost Outlay – Sponsorship of the Cricinfo Photo Section + Additional Inventory would cost INR 800,000/- Cost Outlay – Sponsorship of the Cricinfo Photo Section + Additional Inventory would cost INR 800,000/- Additional mixed banners will be served

They are going to be there to support their teams Don’t miss this opportunity to reach out to them

Satyajit Deb Roy North Glenn Nigel South Satyen Kishan West CONTACT TODAY