SEO and what it means to you. Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the.

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Presentation transcript:

SEO and what it means to you. Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. What is the severity of not obtaining a strong online presence? Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 1

How Many Monthly Visitors do YOU WANT? TODAY: 3,500  (not so good) What if you had these results?  70,500 Visitors?  282,000 visitors? (3 years from today)  728,000 (5 years from today)  1,512,000 new visitors to your web site 7-10 years from today! Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 2

People Search Online. Who are they finding?  Are you losing profits to your Competitors? Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 3

Conversions. How Many Leads do you want? Make sure you get the leads, not your competition! Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 4

R ROI and SEO  Baseline Monthly Traffic - Average Visitors Human traffic -5,  SEO Traffic Improvements Exponential factor of increase in traffic over 6 months 2.00x  Net New Traffic Human Traffic - Increase. 5,  Conversion Rate Measures YOUR conversion values (i.e. shopping cart, downloads, sales, etc.) or other call to action..20%  Monthly Net New Customers  Average Sale Client average sale value for web site based on conversion metric. $10,  Average Monthly Revenue Net Present Value for SEO improvements. $100,  Annual Net New Clients  Annual Net New Revenue $1,200,  Customer Acquisition Cost $  Outsourced SEO Annual Cost Assumes Professional SEO design, implementation and maintenance. $30, Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 5

SEO MEANS PROFITS. How much do you want to Increase your bottom line? Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 6

SEO Google Guru to the RESCUE!  Increase Online Traffic  Increase Brand Identity  Become the “GO TO” online Authority  Discover Missed Opportunities  Grow Your Data Base  Decrease Lead Cost  Increase Profits! Author Randi Thornton SEO Google Guru (SEOGoogleGuru.com) 7