NEW MOBILE WEB. August 2013
‘Mobile First’ Mentality “If you don’t have a mobile strategy, you don’t have a future strategy.” - Dr. Eric Schmidt, Executive Chairman of Google Source: Kaplan, Seth. The ‘Mobile First’ Mentality. 5/26/13.
My Home Search mobilized in % access via mobile of users Auto-switch to correct format The Power of Mobile
Mobile Goal #1 1.Give clients access to Kansas City Homes tools regardless of device being used 2.Give agents same tools as company’s mobile homepage
OLD SiteNEW Site NEW Mobile Site View new mobile beta:
Search Listings, Open Houses and Agents NEW Mobile Site Breadcrumbs on every page See map view of nearby homes (does NOT move with you when you are driving) Easier way to get the “Driving Around” App Clients can login to My Home Search See all agents in an office Use desktop vs. mobile version of site
SEARCH FOR A LISTING.
Once you type three characters, results appear; scroll list for more Search Listings Note: If you do a search (e.g. city) and get too many results, you will be asked to filter your results (e.g. price).
SEARCH FOR AN AGENT.
Example: If you type “John”, you’ll see all agents in the company with the name. Search Agents
DOWNLOAD MY HOME MOBILE.
Get My Home Mobile
Easier way to get App; Fill out form Get My Home Mobile Asks if you are working with a BHG agent
LOGIN TO MY HOME SEARCH.
Login to My Home Search
Password assistance Login to My Home Search
FIND AN OFFICE.
Find an Office
Click on office name, photo or “Find Agent” to get a list of Agents One touch dialing for phone numbers
Find Agents in Office Click on name or photo to go to agent’s website Click on phone number or to contact agent
MOBILE. AGENT SITE.
Agent Website Example See agent’s Current, Pending and Sold Listings; button will not show unless there are listings for that category See agent’s “business card” info; Contact agent via phone or COMING SOON: Click on social media accounts or blog
Agent Website Example Scroll down to see same functionality as company’s home page See more info about the agent Scroll down to see testimonials
SEE AGENT’S LISTINGS.
Let’s look: Current Listing Click on “Current”
Agent Website Example See basic info about each of agent’s current listings See map of all of agent’s listings
Agent Website Example Use “legend” to see what color coded flags mean (e.g. red = active) Use “list view” to return to original view of listings
Agent Website Example Once you click on a listing, you can see property details and all photos Set up a showing
Agent Website Example Scroll down to read listing’s description See features
Agent Website Example See school info Contact agent Scroll down to get driving directions
MOBILE. TEAM SITE.
Team Website Example See agent’s Current, Pending and Sold Listings; button will not show unless there are listings for that category See agent’s “business card” info, including team name; Contact agent via phone or COMING SOON: Add social media accounts or blog
Team Website Example Scroll down to use same functionality as company’s home page See more info about the agent
Team Website Example Scroll down to see or contact other team members Scroll down to see testimonials COMING SOON: Add You Tube videos
SEE TEAM’S LISTINGS.
Let’s Look: Current Listing Click on “Current”
Agent Website Example See basic info about each of agent’s current listings See map of all of agent’s listings
Agent Website Example Use “legend” to see what color coded flags mean (e.g. red = active) Use “list view” to return to original view of listings
Agent Website Example Once you click on a listing, you can see property details and all photos Set up a showing
Agent Website Example Scroll down to read listing’s description See features
Agent Website Example See school info Contact agent Scroll down to get driving directions
ANY QUESTIONS?
Current Priorities 1.Develop NEW Mobile Website 2.Develop NEW Agent Mobile Websites 3.Develop NEW Homepage 4.Develop NEW Agent Website Template 5.Update Listing Presentation and Create NEW Tablet Compatible Presentation
THANK YOU.