© 2010 Kantar Media 1 1 Northern Ireland TGI 2011 Media Developments and Trends.

Slides:

Advertisements

Similar presentations

23 RD NOVEMBER 2012 Audiences for opera in Ireland All data ROI TGI 2012 (c) Kantar Media Ltd.

Advertisements

Arts Attendance in Ireland 2012 Key facts about audiences for the arts in Ireland.

Section 5: Technological Developments.. Key words: New technologies Digital broadcasting media convergence Impact Digital switchover Social media.

Real Time Information.

Arts Attendance in Ireland Key facts about audiences for the arts in Ireland.

1 Young people and newsbrands. There are 14.5 million 18-34s in the UK…

Helen Shaw MD Athena Media, Dublin, Ireland DRACE Project 4/14/

Magazines in the Driving Seat “Magazines in the driving seat” Research into offline drivers of online search and purchase.

10+ reasons to use… TUBE advertising

What kind of media institution might distribute your media product and why? Who would I pick? Click an image to find out more information Click here.

Hearst digital: We Know Women Online. Online Survey Ran 7 th July to 6 th August 40 questions across 5 key insight areas Sample 4566 Methodology Cosmopolitan.

©Lenka Lexová Media and communication Source:

Ireland Results July 5th 2012 Sponsored by:. 2 Presentation Agenda 1.Introduction →Background →Coverage and Methodology 2.Main Findings →The Media Evolution.

 Lesson 3.  At the end of this lesson, we will know why people use the media, and be able to comment on our own consumption of media products.

Broadcast or narrowcast? WHY DO YOU THINK THIS?. Type of programmes – and some examples…What could you say about the shows on the channel? They have old.

Local Media Driving Consumer Action. Agenda Introduction and methodology Local lifeLocal media Market focus… property, motors, shopping.

A cross-platform medium Local newsbrands, in print and online, are the UK’s most popular medium, reaching 37.5 million (73%) of the population a week.

Magazines in the Driving Seat “Magazines in the driving seat” Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Magazines.

Market Research Findings: Consumer Online Shopping Behaviour and Experiences February Research Conducted by.

FINLAND RESULTS AND PAN-EUROPEAN COMPARISONS Alison Fennah, VP Research and Marketing, IAB Europe Helsinki, 20 th September 2012.

Arts audiences: insight 2011 Arts audiences: insight.

 What are the most common types of media today?

Independence of the BBC is as much result of habit and common agreement as it is the result of it’s legal status. Its income depends on the licence fee.

Shop The internet is an excellent way to communicate and make new friends List the various ways of ‘talking’ through the use of technology: News.

Lifestyle Survey Jan – June Lifestyle Survey Source: TAM Ireland Ltd /Nielsen:Total TV viewing, national adults 15+ consolidated Jan – June 2012.

Out of Home works for Entertainment & Media brands.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

Lifestyle survey. Once a year TAM Ireland carry out a lifestyle survey on the panel. This allows for deep dives into the behaviours and attitudes of the.

Made by Bokova Masha Form 8 «V». The press The radio Television.

TGI: Courting the student market (18-24s in full-time education)

Industry Snapshot A cross-platform medium Local newsbrands, in print and online, are among the UK’s most popular media, reaching 40 million people.

Quarterly Update Q E4. E4 beat ITV2 in peak for the fourth quarter running for 16-34s Over half of the top converting programmes in peak time for.

Quarterly Update Q More4. More4 Highlights More4 reaches more ABC1 Adults than Dave, ITV3, 5*, Sky 1 & Sky 2! More4 reaches more Adults daily than.

Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

 Standees  Film posters  Trailers shown before film of a similar genre reaches target audience  Theatre-specific film magazines  Cardboard 3D displays.

PASSION POINTS THE FOODIE. THE FOODIE SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN FOODIES KEEN FOODIES FOODIES 9.6m 4.05m 1.4m 19%

Audience Categories. Group A Lifestyle – They live a busy life rising early and going to bed late they watch the early morning news and eat a cereal bar.

MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS. MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month 2500+

What is the mass media? newspapers radio television internet.

Ten Reasons Why Newspaper Preprints Work Environment.

PASSION POINTS HOLIDAY & TRAVEL. THE HOLIDAY & TRAVEL SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 SUPER KEEN TRAVELLERS 7% 1.6% MARKET SIZE%

PASSION POINTS SPORTS. THE SPORTS SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 ACTIVE ENTHUSIASTS 41% MARKET SIZE% OF GB POP SPORTING SPECTATORS.

PASSION POINTS MOTORING. New research from Dennis Publishing and buyacar.co.ukhas revealed that people’s attitudes and behavior to buying cars is changing.

PASSION POINTS MOTORING. THE MOTORING SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 CAR FANATICS 6% 1.5% MARKET SIZE% OF GB POP CAR FANS3.1m 0.7m.

Dcm audience insights women.

Winter Holidays and Back to School 88 Percent of Holiday Spending

Film4 Quarterly Update Q

Passion Points Sports.

Digital vs Analogue.

Online Magazine ideas Veronika pumputyte.

THE FOODIE SEGMENTATION

Channel 4 Quarterly Update Q

Channel 4 Quarterly Update Q

Channel 4 Quarterly Update Q

Channel 4 Sales Quarterly Update Q

Channel 4 Quarterly Update Q

Channel 4 Quarterly Update Q

Channel 4 Quarterly Update Q

‘THE CHRISTMAS PLANNER’

HOLIDAY & TRAVEL SEGMENTATION

Passion Points News & Current affairs.

8.2m 1.7m FASHION FANS SUPER FASHION FANS FASHION & BEAUTY

3.1m 0.7m 6% 1.5% CAR FANS CAR FANATICS MOTORING SEGMENTATION

6.8m NEWS FOLLOWERS SUPER NEWS FOLLOWERS 22.9m NEWS & CURRENT AFFAIRS

Channel 4 Quarterly Update Q

Channel 4 Sales Quarterly Update Q

Film4 Quarterly Update Q

16-34 women share social experiences

Presentation transcript:

© 2010 Kantar Media 1 1 Northern Ireland TGI 2011 Media Developments and Trends

© 2010 Kantar Media 2 NEW DEVELOPMENTS & INNOVATIONS Media developments & trends Digital drivers The ‘McIlroy effect’ Keeping it local in Northern Ireland Word of Mouth What are NI consumers talking about Broadcast Media Favourite TV genres for women Local radio on the up Beauty Treatments Looking good in Northern Ireland Utilities Energising Northern Ireland

© 2011 Kantar Media 3 Base: All Adults 15+Source: NI TGI 2011 rise in internet users over 45 of over 45s go online every day more likely to access new sites after seeing website URL at the end of a TV programme less likely to access new sites by clicking on pop-up adverts online DIGITAL DRIVERS TV BIGGEST DRIVER TO NEW SITES FOR OVER 45 S

© 2011 Kantar Media 4 Base: All Adults 15+Source: NI TGI 2011 TGI_KantarMedia Target Group Index Golf fans in NI 50% more likely to read or write twitter feeds 10 Aug McIlroyRory Rory McIlroy Northern Ireland... Golf Capital of the World!! 17 Jul TGI_KantarMedia Target Group Index 20,000 more NI consumers interested in golf than in Aug Reading about golf in newspapers (compared to 2010) 80% 74% Reading about golf online (compared to 2010) GOLF “THE MCILROY EFFECT”

© 2010 Kantar Media 5 Base: All Adults 15+Source: NI TGI 2011 LOCALITY STRONG DEMAND FOR LOCAL PRODUCE “I always buy local food brands where available” Shoppers visiting local coffee shops: NI 26% NI 26% GB 18% GB 18% Rise in number of NI shoppers visiting local bakeries (compared to 2010) 12,000

© 2011 Kantar Media 6 Base: All Adults 15+Source: NI TGI 2011 WORD OF MOUTH WHAT ARE NI CONSUMERS TALKING ABOUT? Film: 72% Music: 69% Holidays & Travel: 72% Top Areas of Interest: The Arts: 27% Consumers posting reviews or comments online: NIGB Music13%8% Film12%7%

© 2011 Kantar Media 7 Skins EastEnders Emmerdale Come Dine With Me Dancing on Ice E4 +1 BBC1 ITV1 C4 ITV1 Coronation Street ITV1 TV GENRES NORTHERN IRISH WOMEN’S FAVOURITE PROGRAMMES Base: All Adults 15+Source: NI TGI 2011

© 2011 Kantar Media 8 Base: All Adults 15+Source: NI TGI 2011 RADIO KEEPING IT LOCAL IN NORTHERN IRELAND 2010: 24% of adults listen to local news and current affairs 2011: 28% of adults listen to local news and current affairs

© 2011 Kantar Media 9 Base: All Adults 15+Source: NI TGI 2011 BEAUTY TREATMENTS LOOKING GOOD IN NORTHERN IRELAND % of women visit beauty salons % of women visit beauty salons % of women visit beauty salons % of women visit beauty salons Women undergoing hair removal treatments: GB 12% GB 12% NI 22% NI 22%

© 2011 Kantar Media 10 UTILITY SUPPLIERS ENERGISING NORTHERN IRELAND Base: Newspaper ReadersSource: NI TGI 2011 “43,500 Newspaper readers have changed gas or electricity to a new supplier