City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Presentation of Economic & Fiscal Impacts Proposed NFL Stadium August 13, 2004

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Since 1958…. Economics Research Associates

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Our History Founded in 1958 Economic Planning for Disney World

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Our History Since 1958 Over 15,000 Assignments Completed

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City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Our Services Market Research Feasibility Analysis Economic Impact

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Our Core Competencies Economic Policy and Planning Recreation and Tourism Real Estate Services

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Our Expertise Theme Parks Film Studios Tourism Strategies Retail Entertainment Resorts Cultural Attractions Specialty Attractions Sports Venues Visitor Centers Events Sports Venues

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Local Experience - City of Arlington - Lakes of Arlington - Los Colinas Land Valuation - City of Seabrook - University of Texas - Hampstead Group - United Commercial Properties

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Key Experience - Economic & Fiscal - City of New York (arena/stadium) - San Francisco Giants - Portland Oregon Sports Authority - Staples Center - Pittsburgh Penguins (arena) Winter Olympics - University of Southern California

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Scope of Services Economic Impact Analysis Fiscal Impact Analysis Proposed Arlington Football Stadium

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Analysis Overview Economic Impacts –One-time construction impacts – direct on-site and off-site spending generated by stadium operations and patrons –“Multiplier” effect generated by re-spending of the initial direct multipliers –Impacts to the City of Arlington and to Tarrant County –Impacts are presented in terms of: a)Total impacts b)Wage & Salary impacts c)FTE Employment

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Methodology Economic Impacts –Conservative View –Utilized ‘Net’ multipliers –Excluded from impacts a)NFL Player Salaries b)NFL TV & Property Revenues c)Luxury Suite & Club Seat Premiums d)Advertising & Naming Rights

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Methodology Economic Impacts –Determine net operating/construction expenditures of the facility (by industry classification) –Adjust for amounts expended in Tarrant County –Apply corresponding economic multiplier factors based on RIMS II industry multiplier factors developed by the BEA

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Analysis Overview Fiscal Impacts –Identify additional fiscal revenues to the City of Arlington’s General Fund created from: Direct on site (or event related) activity –Ticket sales –Parking –Concessions and merchandise Identify off-site activity –Induced off-site retail and dining –Gasoline purchases –Hotel and motel usage

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Methodology Fiscal Impacts –Examine the City’s current General Fund –Identify taxable revenue streams that are potentially affected by the new development –Define on-site and off-site taxable revenues generated by facility operations based on: Facility operating pro-forma (on-site expenditures) – provided by the Dallas Cowboys Comparable NFL facilities and market characteristics (off-site expenditures) –Apply appropriate tax rates to estimate fiscal revenue from all sources

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Operating Assumptions Stadium and franchise projections were provided by the Dallas Cowboys Annual Events –Cowboy Games (pre and regular season) –Concerts –High School Football –Soccer –College Football –NCAA Bowl Alliance –Truck & Tractor –Festivals –Other Mega Events –Super Bowl –NCAA Final Four –Political Conventions

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Economic Impacts One Time Construction Impacts (2010 dollars)

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Economic Impacts Annual Economic Impacts (2010 dollars)

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Economic Impacts Cumulative 30 Year Impacts

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Fiscal Impacts Annual Fiscal Impacts (2010 dollars)

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Fiscal Impacts Annual Fiscal Impacts (2010 dollars)

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Major Findings – Mega Events Economic & Fiscal Impacts (2010 dollars)

City of Arlington - Economic / Fiscal Impact - Proposed NFL Stadium Presentation of Economic & Fiscal Impacts Proposed NFL Stadium August 13, 2004