(Welcome)

(What is Web Analytics?) Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. (Source: Wikipedia)

On-Site = measures a visitor's journey once on your website. (Two Types of Analytics) (Source: Wikipedia)

Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole. (Two Types of Analytics) (Source: Wikipedia)

Log Files vs. Page Tagging (AWstats) (Google Analytics) (On-Site Analytics Methods) (Source: Wikipedia)

(Analytics Methods) (AWstats) (Google Analytics)

Why should we care about Analytics? (Why it’s Important)

With analytics data you can map: 1)Visitors and where they came from 2)The paths they took 3)The completed goals and conversions 4)…ultimately, the # OF INCOMING LEADS. (Why it’s Important)

(What is a Conversion?) Online Purchase Download White Paper Submit Contact Form Phone Call View > 8 Listings Watch Video Click on Link

You can determine: 1)What keywords drive the traffic 2)What pages are most successful 3)What referring sites are relationships to keep… 4)…ultimately, how your TAYLOR YOUR MARKETING TRENDS and SITE UPDATES. (Why it’s Important)

#1 Mistake Reading and understanding your analytics, yet not changing your approach to adapt your web site. (Pitfalls)

Creating a Google Analytics Account Get Code Put on Pages Setup IP Filter Goal Setup Dynamic IP Access Reports Google Analytics Demo on Reports Action Items (What To Do With The Data) Q/A (Agenda)