Globus Content strategy. What is content strategy? What is content? It is how we communicate knowledge in different forms: Informative Instructional Entertaining.

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Presentation transcript:

Globus Content strategy

What is content strategy? What is content? It is how we communicate knowledge in different forms: Informative Instructional Entertaining What is content strategy? Content strategy plans for the creation, delivery and governance of useful, usable content. Why’s it important? Meeting the goals of the business and the customer Attract new customers and maintain loyalty of existing ones

Audience Profile Male and female above 15 and around 25 years The customer resides in tier one cities Customer is interested in latest fashion and has a high budget to be spent on Fashion related garments or accessories. Customer uses brands like Loreal, Fastrack and Catwalk Follows latest fashion trends, hangs out in pubs,cafés

Content Strategy Persona 1 (Age 15-19) (Late teens) Persona 2 (Age 19-21) (College going) Persona 3 (Age 21-25) (Young professionals) DiscoveryFashion trendsStyle tips- latest trendsLifestyle Considera tion Latest trends; what to buy for particular occasion Latest fashion+ comfort Fashion tips+ value for money DecisionWhich clothes to buy for different looks Clothes for different occasion Lifestyle related posts+ celebrity trends Buying Stages Customer Personas

Editorial Calendar Feb-13Mar-13Apr-13 Main ThemeValentines day/EOSSBeginning of summer/ HoliSummer/Hindi new year Home Page StoriesV-day/ Gifting options/EOSSFresh arrivalsSummer trends Focus categoriesEOSSColored outfits/New arrivalsSummer dresses Blog week1EOSS blogHoli specialSummer clothing Blog week 2Plan the perfect valentines day1 Hot trend for every monthSummer dresses Blog week 3What to do if you screwed up- after valentines day gifts Fashion police- reviews for awards, shows etc. Back-packing trip for summer vacations Blog week 4Pick 1 celebrity icon for every month- guy or girl 1-4Valentines day specialHoli festival/ Focus on colorsBeat the Heat- spring season trends 5-8EOSSMailer on summer trendsPromotional mailers Text highlighted in RED is subject to change

Editorial Calendar May-13Jun13Jul-13 Main ThemeSummerGeneralRainy season Focus categoriesSummer wearNew arrivalsRainy season Blog week1Nail art trendCurrent trend-movie(dress style)Clothing you should avoid during rainy season Blog week 2 secret to look thinner with fashionable kurtis How to mix and match clothesHair styles for different looks Blog week 3 8 must have shoes for women Rainy Season Fashion Tips for the Stylish Woman Weekend getaways! Blog week 4Ethnic ClothingTips on office styling!Write about a celebrity Topics subjected to change depending on current trends

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