MARKETING PLAN WORKING SESSION
1.Ask Questions RULES OF THE DAY
2. Ask Questions RULES OF THE DAY
3. Interact RULES OF THE DAY
4. You are the expert RULES OF THE DAY
5. Nothing New RULES OF THE DAY
What do you want to accomplish today? GOALS FOR TODAY
MARKETING PLAN SESSION 1
Advocacy Fundraising/Events MARKETING PLAN
Fundraising Activities MARKETING PLAN
Community General Public Sponsors Public Officials MARKETING PLAN
Logo And More… MARKETING PLAN
Website eCommunication Social Media MARKETING PLAN
Organizational Goals MARKETING PLAN
Communication Goals MARKETING PLAN
Objectives MARKETING PLAN
Target Audience MARKETING PLAN
WEBSITE
WEBSITE 101 Define your objectives
WEBSITE 101 Know WHO your intended audience is
WEBSITE 101 Evaluate other sites for: Design Content Navigation
WEBSITE 101 Design should add value Make the visitor want to return
WEBSITE 101 Maintain structural & design consistency throughout the website
WEBSITE 101 Less is More You only have a few seconds to catch the visitor’s attention
WEBSITE 101 Include Social Media & eNewsletter Links
WEBSITE 101 Find partners who will create links from their site to yours
WEBSITE 101 Search Engines love good, fresh content
Evaluate what you are already doing Learn from others WEBSITE 101
PRESS RELEASES
Keep it short and to the point PRESS RELEASES
Stick to the Facts Avoid “selling language” PRESS RELEASES
Create a headline that grabs attention PRESS RELEASES
Use Images and an Image Bank PRESS RELEASES
Make sure the first two sentences are effective and utilize key words that are Search Engine friendly. PRESS RELEASES
Deliver Press Release electronically PRESS RELEASES
ENEWSLETTERS
Maintain a current distribution database for Targeted Messaging ENEWSLETTERS
Incorporate: Links Images Graphics Call to Action ENEWSLETTERS
Get immediate Response & Referrals ENEWSLETTERS
Track who reads and responds ENEWSLETTERS
Cost Effective Communication ENEWSLETTERS
FUNDRAISING
Become a donor! Ninety-four percent of all donations will be used to directly support The Peregrine Fund's projects. All donations are fully tax- deductible. Become a member(with a gift of $25 or more) and enjoy these benefits: Calendar Annual Report 10% Discount on Gift Shop and Catalog Purchases Invitations to Special Events Free Admission to World Center for Birds of Prey ($25--one person; $50--two adults + four children Calendar Annual Report 10% Discount on Gift Shop and Catalog Purchases Free Admission to World Center for Birds of Prey FUNDRAISING
GoFundMe was created to help people raise money online for the things that matter to them most. By providing an incredibly easy to way to collect money online, GoFundMe has made it possible for everyday people to make huge differences in the lives of family, friends & neighbors. Very social media oriented! FUNDRAISING
THANK YOU