Joie de Vivre Summer 2013 Collection Katie Warren Whitney Webb Darrin Williams MDSE Friday 10am

Strengths Color Palette includes bright vibrant colors that will appeal to a younger target market 100% cotton-No dry cleaning Empire waist in order to give the illusion of having a curvier figure for younger consumer Comfort/Simplistic design, making it practical for summer activities Was a best seller last year which already gives it an edge over other garments Weaknesses Price point may be a little high for our younger target market to afford Geometric patterns were an old fad from last season, trying to keep style fresh Spaghetti straps not as functional or durable Opportunities Garment allows for mix and matching giving a more versatile arrangement to ones wardrobe Targeting junior market, who are very impressionable Coordinating colors between solids and prints which gives it a nice summer feel to it Challenges Price point might cause problems Customers might want to buy a variety of colors to their wardrobe Analysis of Assigned Garment Garment scenario Upscale department store Juniors Casual dresses 100% Cotton Department Price Range: $45- $65 Best seller in summer 2012 Carried in these colors: Neon Blue Geometric on White, Neon Orange Geometric on Black

Analysis of Target Market: Juniors Females (Teens and young adults) Age:13-24 years old Income is dependent on parents or part-time work, and can vary significantly from household to household Demographics Target Market Juniors have an active lifestyle and prefer clothing that is trendy, colorful, and often tight fitting Open to new ideas, bright colors and whimsical styles Sizing is usually in odd numbers ranging from 0-17 Prefer to shop at Department stores like Dillard’s, Macy’s and Nordstrom

Joie de Vivre Summer 2013 Sweetheart Bohemian Feminine Chic Care Free Soft and Delicate

Summer 2013 Collection Added cap sleeves and changed print to stripes and solids

SIZE INFORMATION SIZE RANGE XS SMLXL FABRIC INFORMATION MAIN FABRIC FIBER CONTENT 100 % Cotton FABRIC CONSTRUCTION Weave WEAVE TYPE Plain Weave DYED OR PRINTED Dyed COUNTRY OF ORIGIN Made in South Korea LINING FABRIC FIBER CONTENT LINING CONSTRUCTION WEAVE TYPE DYED OR PRINTED COUNTRY OF ORIGIN INTERFACING OR FILL FABRIC FIBER CONTENT LINING CONSTRUCTION WEAVE TYPE DYED OR PRINTED COUNTRY OF ORIGIN FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 Hook and Eye (1) CLOSEURE TYPE inch Metal Invisible Zipper (1) THREAD - FIBER CONTENT 100% Cotton Thread Dyed To Match (DTM) Main Fabric DECORATIVE DETAILS Different Colored Sleeves on Select Garments CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPE Sweetheart SLEEVE TYPE Cap Sleeves SHAPING DEVICES USED IF ANY Darts at Bust SILHOUETTE (DRESSES ONLY) ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONSMachine Wash Cold, Delicate Cycle, No Chlorine Bleach. Tumble Dry Low, Remove Promptly. STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPEDouble Turned Hem STITCH STYPE301 Lockstitch ARMSCYE SEAM TYPEDouble Turned Hem STITCH STYPE301 Lockstitch COLOR / PRINT OPTIONS COLOR / PRINT 1VibrantPink RF345 COLOR / PRINT 2ShockingTealDF278 COLOR / PRINT 3GrandGrey EF456 COLOR / PRINT 4VibrantPink StripeSF357 STYLE # RT8745 SUMMER 2013 Dept: Casual Dresses Empire Waist Sweetheart Romper GARMENT #1 - SPEC SHEET Division : Juniors

SIZE INFORMATION SIZE RANGE XS SMLXL FABRIC INFORMATION MAIN FABRIC #1 FIBER CONTENT 97% Polyester/ 3% Spandex FABRIC CONSTRUCTION Woven WEAVE TYPE Plain Weave DYED OR PRINTED Dyed COUNTRY OF ORIGIN Made in China MAIN FABRIC #2 FIBER CONTENT 57% Nylon/ 42% Polyester LINING CONSTRUCTION Woven WEAVE TYPE Plain Weave DYED OR PRINTED Dyed COUNTRY OF ORIGIN Made in China INTERFACING OR FILL FABRIC FIBER CONTENT LINING CONSTRUCTION WEAVE TYPE DYED OR PRINTED COUNTRY OF ORIGIN FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 Hook and Eye (1) CLOSEURE TYPE inch Metal Invisible Zipper (1) THREAD - FIBER CONTENT 100% Polyester Thread Dyed to Match (DTM) Main Fabric DECORATIVE DETAILS Main Fabric #2 is Overlay on Skirt Only CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPE Sweetheart SLEEVE TYPE SHAPING DEVICES USED IF ANY Darts at Bust SILHOUETTE (DRESSES ONLY) Empire ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONSMachine Wash Cold. Delicate Cycle. No Chlorine Bleach. Line Dry. STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPESingle Turned Hem STITCH STYPE306 Lockstitch Blindstitch ARMSCYE SEAM TYPE STITCH STYPE COLOR / PRINT OPTIONS COLOR / PRINT 1VibrantPink RF345 COLOR / PRINT 2ShockingTealDF278 COLOR / PRINT 3GrandGrey EF456 COLOR / PRINT 4 STYLE # RT8861 SUMMER 2013 Dept: Casual Dresses Description: Empire Waist Sweetheart Dress GARMENT #2 - SPEC SHEET Division : Juniors

SIZE INFORMATION SIZE RANGE XS SMLXL FABRIC INFORMATION MAIN FABRIC FIBER CONTENT 100% Polyester FABRIC CONSTRUCTION Knit WEAVE TYPE DYED OR PRINTED Dyed COUNTRY OF ORIGIN Made in China LINING FABRIC FIBER CONTENT LINING CONSTRUCTION WEAVE TYPE DYED OR PRINTED COUNTRY OF ORIGIN INTERFACING OR FILL FABRIC FIBER CONTENT LINING CONSTRUCTION WEAVE TYPE DYED OR PRINTED COUNTRY OF ORIGIN FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSEURE TYPE - 1 CLOSEURE TYPE - 2 THREAD - FIBER CONTENT 100% Polyester Thread DTM Main Fabric DECORATIVE DETAILS Main Fabric Binding around neck and front CONSTRUCTION & SILHOUETTE COLLAR / NECKLINE TYPE V-neck SLEEVE TYPE Set-In Long Sleeve SHAPING DEVICES USED IF ANY SILHOUETTE (DRESSES ONLY) ADDITIONAL LABEL INFORMATION CARE INSTRUCTIONSMachine Wash Cold, Delicate. No Chlorine Bleach, Line Dry. STITCH & SEAM INFORMATION BOTTOM HEM SEAM TYPEDouble Turned STITCH STYPE301 Lockstitch ARMSCYE SEAM TYPEDouble Turned STITCH STYPE301 Lockstitch COLOR / PRINT OPTIONS COLOR / PRINT 1WonderWhiteWF656 COLOR / PRINT 2GrandGrey EF456 COLOR / PRINT 3VibrantPink StripeSF357 COLOR / PRINT 4 GARMENT #3 - SPEC SHEET Division : Juniors STYLE # RT9022 SUMMER 2013 Dept: Casual Wear Open Cardigan Sweater

Cost Sheet Complete ALL the shaded cells = Item Description :Empire Waist Sweetheart Romper Style # :RT8745 Season :Summer 2013 A. Fabrics & Linings Item Price per Yard or ItemQty Needed Retail PriceCost Price Garment Fabric #1100% Cotton $ $ $ Garment Fabric #2 (if any) $ - Lining #1 $ - Lining #2 (if any) $ - Interfacing (if any) $ - Total Fabrics & Linings: $ B. Findings & Trim Item Price per Yard or ItemQty Needed Retail PriceCost Price Thread #1100 % Cotton Thread DTM Main Fabric $ $ 0.75 Thread #2 (if any) $ - Buttons or Hook & EyeHook & Eye (1) $ $ 1.50 Zipper9 inch Metal Zipper (1) $ $ 1.00 Elastic or Drawstring $ - Decorative Trim $ - Total Findings & Trim : $ 3.24 C. Labor Costs Cutting Cost per item(Do not delete) $ 3.00 Sewing cost per item(Do not delete) $ 3.00 Total Labor : $ 6.00 D. Final Wholesale Cost Total A, B, & C $ E. Suggested Retail $ F. Markup% on Retail 51% Swatch Fabric Name :VibrantPink

Cost Sheet Complete ALL the shaded cells = Item Description :Empire Wasit Sweetheart Dress Style # :RT8861 Season :Summer 2013 A. Fabrics & Linings Item Price per Yard or ItemQty Needed Retail PriceCost Price Garment Fabric #197% Polyester/ 3% Spandex $ $ $ Garment Fabric #2 (if any)57% Nylon/ 42% Polyester $ $ 3.00 Lining #1 $ - Lining #2 (if any) $ - Interfacing (if any) $ - Total Fabrics & Linings: $ B. Findings & Trim Item Price per Yard or ItemQty Needed Retail PriceCost Price Thread #1100% Polyester Thread DTM Main Fabric $ $ 0.80 Thread #2 (if any) $ - Buttons or Hook & EyeHook & Eye (1) $ $ 1.50 Zipper9 inch Metal Zipper (1) $ $ 1.00 Elastic or Drawstring $ - Decorative Trim $ - Total Findings & Trim : $ 3.29 C. Labor Costs Cutting Cost per item(Do not delete) $ 3.00 Sewing cost per item(Do not delete) $ 3.00 Total Labor : $ 6.00 D. Final Wholesale Cost Total A, B, & C $ E. Suggested Retail $ F. Markup% on Retail 52% Swatch Fabric Name :

Cost Sheet Complete ALL the shaded cells = Item Description :Open Cardigan Sweater Style # :RT9022 Season :Summer 2013 A. Fabrics & Linings Item Price per Yard or ItemQty Needed Retail PriceCost Price Garment Fabric #1100% Polyester $ $ 3.00 Garment Fabric #2 (if any) $ - Lining #1 $ - Lining #2 (if any) $ - Interfacing (if any) $ - Total Fabrics & Linings: $ 3.00 B. Findings & Trim Item Price per Yard or ItemQty Needed Retail PriceCost Price Thread #1100% Polyester Thread DRM Main Fabric $ $ 0.80 Thread #2 (if any) $ - Buttons or Hook & Eye $ - Zipper $ - Elastic or Drawstring $ - Decorative Trim $ - Total Findings & Trim : $ 0.80 C. Labor Costs Cutting Cost per item(Do not delete) $ 3.00 Sewing cost per item(Do not delete) $ 3.00 Total Labor : $ 6.00 D. Final Wholesale Cost Total A, B, & C $ 9.79 E. Suggested Retail $ F. Markup% on Retail 60% Swatch Fabric Name :