INTERNATIONAL TOURISM AND THE CUBAN ECONOMY. Three Stages Of Tourism Development 1915 – 1930 nearness to USA East coast; good sanitary conditions; Prohibition.

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Presentation transcript:

INTERNATIONAL TOURISM AND THE CUBAN ECONOMY

Three Stages Of Tourism Development 1915 – 1930 nearness to USA East coast; good sanitary conditions; Prohibition Act 1950 – 1958 linked to USA mafia business for gambling, prostitution & drugs 1990 – 2000 searching news paths for tourism development

Tourism Development In The 90´ Annual growth International arrivals (000) % Gross Revenues (million usd) % Rooms for international tourism 12 9OO %

Impact On The National Economy Tourism income as % of total income in the balance of payments 4%43% Tourism purchase in local market as percent of all purchases 17%61% Direct employment (000)48100 Indirect employment (000)30200

Foreign Participation Joint ventures 50 – 50 % Rooms Hotel management contractsHotelsRooms Seventeen international companies operate

Americans tourists travels to Cuba In the last four decades USA Administrations prohibited Americans to travel to Cuba – it is estimated that those measures inhibit 25 million to visit the island. These prohibitions affected the Cuban tourism and cruisers trade for $15.7 billion. By alternatives routes and means Americans visited Cuba last year.

Actions suggested for the Caribbean region Coordination of pricing policies for tourism services. Creation of regional airlines. Establishing of strategic alliances regarding development of new tourism products. Multidestination promotion, building on strength + differences of participating countries & encouraging turoperators in these programs.

Subsequent analysis of the tourism annex proposal shall be oriented to increase its helpfulness to developing countries regarding the threats of globalization