“INDEXING” NON-TEXT ASSETS Download resource handout for seminar at: David Riecks, Project Leader, Chief Technical Advisor, PLUS ( IPTC Photo Metadata Working Group Member; and Founder of

THIS IS NOT A WORD ©David Riecks

THIS IS NOT A WORD ©David Riecks

WHAT IS A DIGITAL IMAGE? ©David Riecks

WHAT IS A DIGITAL IMAGE? ©David Riecks

WHAT IS A DIGITAL IMAGE? ©David Riecks

WHAT IS A DIGITAL IMAGE? ©David Riecks

WHAT IS METADATA? Standard definition: “Metadata is data about data”

WHAT IS METADATA? Standard definition: “Metadata is data about data” Better definition: Metadata is information about a thing, apart from the thing itself Metadata surrounds us…

REAL-LIFE EMBEDDED METADATA

REAL-LIFE EMBEDDED METADATA

MAKING “SMART” ASSETS What makes an asset smart? ©David Riecks

MAKING “SMART” ASSETS What makes an asset smart? A description that tells you about the asset. “Controlled” Keywords are used to “tag” its “aboutness” You can easily find the creator, and copyright holder You know how to credit the asset if published You know what rights you have licensed (if not your own)

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

MAKING “SMART” ASSETS How do we add this “smartness”? By using “Standard” Metadata Schemas Exif IPTC-IIM IPTC Core IPTC Extension Dublin Core PLUS PMI (PRISM Metadata for Images) For details visit:

MAKING “SMART” ASSETS ©David Riecks

MAKING “SMART” ASSETS

MAKING “SMART” ASSETS How do we add this “smartness”? By using “Standard” Metadata Schemas By embedding the metadata values with software like: Adobe Bridge Adobe Creative Suite Apps (Photoshop/Illustrator/InDesign) Photo Mechanic (Camerabits.com) Media Pro (PhaseOne.com) Apple Aperture Or Other DAM Software

MAKING “SMART” ASSETS “Smart” Assets are ideal for distribution: Self-describing Recipient can see all (or nearly all) the data you can. All “derivative” files inherit this “smartness” as well Read about a new initiative…..

EMBEDDED METADATA MANIFESTO The Five Guiding Principles: 1. Metadata is essential to describe, identify and track digital media and should be applied to all media items which are exchanged as files or by other means such as data streams. View more at:

EMBEDDED METADATA MANIFESTO The Five Guiding Principles: 1. Metadata is essential to describe, identify and track digital media and should be applied to all media items which are exchanged as files or by other means such as data streams. 2. Media file formats should provide the means to embed metadata in ways that can be read and handled by different software systems.

EMBEDDED METADATA MANIFESTO The Five Guiding Principles: 1. Metadata is essential to describe, identify and track digital media and should be applied to all media items which are exchanged as files or by other means such as data streams. 2. Media file formats should provide the means to embed metadata in ways that can be read and handled by different software systems. 3. Metadata fields, their semantics (including labels on the user interface) and values, should not be changed across metadata formats.

EMBEDDED METADATA MANIFESTO The Five Guiding Principles: 4. Copyright management information metadata must never be removed from the files.

EMBEDDED METADATA MANIFESTO The Five Guiding Principles: 4. Copyright management information metadata must never be removed from the files. 5. Other metadata should only be removed from files by agreement with their copyright holders. View more at:

TESTING ASSETS FOR METADATA PRESERVATION Test by Reading One or All After Processing: Use off the shelf DAM “Cataloging” software Media Pro Idimager Extensis Portfolio Canto Cumulus Use Originating software (Photoshop / Bridge) Use Command Line tools (ExifTool) Use free reader tools Mac: Apple Preview, Spotlight, Search function in Finder Windows: IrfanView, Exifer, etc. AIR: EMET (Embedded Metadata Extraction Tool)

TESTING ASSETS FOR METADATA PRESERVATION ALWAYS! Test After Moving or Posting Online Jeffrey’s Online Metadata Viewer Sample image available at: The base URL for info on how the various social media and Photo Sharing sites fare.

TESTING ASSETS FOR METADATA PRESERVATION

WHAT KIND OF ASSETS CAN WE MAKE “SMART” Image Files JPEG TIFF PSD EPS DNG ©David Riecks

WHAT KIND OF ASSETS CAN WE MAKE “SMART” Document / Illustration Files PDF Adobe Illustrator (AI) Adobe InDesign (INDD) EPS

WHAT KIND OF ASSETS CAN WE MAKE “SMART” Document / Illustration Files PDF Adobe Illustrator (AI) Adobe InDesign (INDD) EPS

WHAT KIND OF ASSETS CAN WE MAKE “SMART” Audio Files* XMP or ID3 metadata tags? mp3, aiff,aif, wav, m4p, m4a, snd Video Files* XMP or QuickTime wrapper? mov, mpg, mp4, divx, qtz, avi, wmv, dv *These file formats have decreased interoperability

WHAT DO YOU ADD TO MAKE AN ASSET “SMART”? Use the “Guide To Photo Metadata Fields”

WHAT DO YOU ADD TO MAKE AN ASSET “SMART”? Use the “IPTC / CEPIC Image Metadata Handbook

QUICK REVIEW: UPSIDES Advantages to Embedded Metadata? Metadata makes it easy to find/locate assets in collections Find the File >> Find the Info Metadata travels with any “derivative” files you distribute. Can be “leveraged” in downstream uses.

CONNECTING THE DOTS: REVIEW Advantages to Embedded Metadata? Metadata makes it easy to find/locate assets in collections Find the File >> Find the Info Metadata travels with any “derivative” files you distribute. Can be “leveraged” in downstream uses.

QUICK REVIEW: DOWNSIDES What are the Downsides to embedding metadata? Not all applications “know” to use this info Some applications may inadvertently remove some/all info Increased time to update info in large files (photos or videos)

HOW DO I FIND OR CREATE METADATA / TAGS? Tips to create “Smart” Collections Add metadata before placing assets into database Make adding metadata part of a documented workflow Require users to annotate and tag assets they contribute “Batch” the addition of metadata whenever possible Use a “controlled vocabulary” when adding keywords

HOW DO I FIND OR CREATE METADATA / TAGS? How do you want to “Tag” your Assets? Manually: In-house Manually: Request to Suppliers Out-source to Third Party Auto-magically

MAKING “SMART” ASSETS WITH CONTROLLED VOCAB

MAKING “SMART” ASSETS WITH CONTROLLED VOCAB Start with: feet shoes girl youth grass humor outside ©David Riecks

MAKING “SMART” ASSETS WITH CONTROLLED VOCAB w/ Controlled Vocabulary: child, juvenile, 4-12 years old, people, human beings, humans, person, body, foot, feet, fashion, clothing, apparel, clothes, womens clothing, womens apparel, women’s clothing, attire, shoes, shoe, female, girl, lass, plants, grass, humor, outside, outdoors ©David Riecks

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package Documents give sample workflow overviews Special PDF allows you to make and print your own

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

DATA EXPORT & IMPORT

DATA EXPORT & IMPORT Code Replacement & Variables in Photo Mechanic used to Import Keywords See handout for URL

DOCUMENTING YOUR WORKFLOW Use the IPTC / CEPIC package

Download resource handout for seminar at: David Riecks, Project Leader, Chief Technical Advisor, PLUS ( IPTC Photo Metadata Working Group Member; and Founder of QUESTIONS? “INDEXING” NON-TEXT ASSETS