October 5, 2007© Copyright Rainforest Alliance Rainforest Alliance

October 5, 2007© Copyright Rainforest Alliance 2 What is the Rainforest Alliance? An international, nonprofit environmental and sustainable development organization. Our mission is to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices, and consumer behavior

October 5, 2007© Copyright Rainforest Alliance 3 Transforming Land-use Practices

October 5, 2007© Copyright Rainforest Alliance 4 Transforming Business Practices

October 5, 2007© Copyright Rainforest Alliance 5 Transforming Consumer Behavior

October 5, 2007© Copyright Rainforest Alliance 66 Scope 160 people: in USA, Central America, Europe, and Indonesia Last year budget of $16 million Founded in 1987, first forestry certification in 1989, first coffee certification in 1996

October 5, 2007© Copyright Rainforest Alliance 7 Sustainable Forestry: SmartWood First forestry certification program, 20 yrs experience Accredited by the Forest Stewardship Council Over 28 million hectares certified (3% of the worlds working forests) 54 countries around the world Company partners: IKEA, Gibson USA, B&Q, Domtar, Klabin, Tembec, Grupo Nueva…

October 5, 2007© Copyright Rainforest Alliance 8 Sustainable Agriculture Certified 1.3 % of the worlds coffee Certified 18% of the worlds bananas 563,000 acres, nearly 10,000 farms of coffee, citrus, bananas, pineapple, cacao, flowers, nuts, ferns, passion fruit, and plantains Kraft, Chiquita, Tchibo, Whole Foods, United Nations, Citigroup, Nespresso, Antwerpen Zoo, Colruyt, Innocent Drinks

October 5, 2007© Copyright Rainforest Alliance 9 Created Sustainable Tourism Network of the Americas Recruited more than 20 tour operators to source sustainably Trained more than 4000 small and medium tourism operations in five countries. Sustainable Tourism

October 5, 2007© Copyright Rainforest Alliance 10 An independent, third party audit of farm or forestry management. If farm and forestry operations meet our guidelines they are awarded our seal of approval. A strictly voluntary, non-governmental process Rainforest Alliance guidelines are comprehensive and balance ecological, economic and social considerations. A guarantee to consumers that the products meet our set of criteria for sustainability. We are a founding member of ISEAL, an association for all the NGO certifiers to set best practices and standards for certification schemes What is Rainforest Alliance Certification?

October 5, 2007© Copyright Rainforest Alliance 11 Which products are certified? Food products including: Coffee Chocolate/Cocoa mass Bananas and puree Orange juice Pineapple Guava Macadamia Cut flowers Tea (coming soon) Sugar (coming soon) Forest products including: Paper Guitars, pianos Construction/green building Furniture Pencils Plywood

October 5, 2007© Copyright Rainforest Alliance What do farms have to fulfill in order to get Rainforest Alliance Certified?

October 5, 2007© Copyright Rainforest Alliance 13 Rigorous Audits

October 5, 2007© Copyright Rainforest Alliance 14 Every Farm, Every Year

October 5, 2007© Copyright Rainforest Alliance 15 Planning and Monitoring Demonstrate compliance with standards and show continuous improvement

October 5, 2007© Copyright Rainforest Alliance 16 All existing natural ecosystems identified, protected, conserved and restored through a conservation program. Deforestation is prohibited, reforestation required Protect Ecosystems

October 5, 2007© Copyright Rainforest Alliance 17 Half the worlds plant and animal species share tropical ecosystems with farmers Protecting Wildlife Protect habitats No farms in parks No hunting or collecting

October 5, 2007© Copyright Rainforest Alliance 18 Water Conservation No pollution Buffer zones along streams Conserve – recycle (people and wildlife live downstream)

October 5, 2007© Copyright Rainforest Alliance 19 Fair Treatment for Workers Providing good jobs to the community Transparent salaries and contracts Safe & sanitary working conditions Equal benefits and rights for seasonal workers

October 5, 2007© Copyright Rainforest Alliance 20 Good Community Relations Protect shared resources Help maintain community facilities: roads, potable water… Support schools and health clinics, environmental education

October 5, 2007© Copyright Rainforest Alliance 21 Integrated Crop Management Use pesticides only as a last resort Prohibit Dirty Dozen pesticides Best practices in transport, storage and application Safety equipment and training

October 5, 2007© Copyright Rainforest Alliance 22 Before certification All plastic and garbage must be collected Bridge made of recycled banana farm plastics Waste Management: Reduce, Re-use, Recycle

October 5, 2007© Copyright Rainforest Alliance Waste Management: Reduce, Re-use, Recycle o Agrochemical storage o Recycling centers o Composting of coffee pulp

October 5, 2007© Copyright Rainforest Alliance 24 Soil Conservation Plant windbreaks Use cover crops Minimize erosion Enrich soils naturally Vegetative groundcovers can eliminate the need for herbicides, stop erosion and protect rivers from sedimentation

October 5, 2007© Copyright Rainforest Alliance 25 Improving Product Quality…

October 5, 2007© Copyright Rainforest Alliance 26

October 5, 2007© Copyright Rainforest Alliance 27

October 5, 2007© Copyright Rainforest Alliance 28

October 5, 2007© Copyright Rainforest Alliance 29