© 2006 IBM Corporation OmniFind The IBM Enterprise Search Portfolio Boston KM Forum (April 2007) David M. Cobosco Conor O’Mahony OmniFind Offering Managers

2 “What contracts have we signed with ACME Corp. involving widgets?” Find information needed to complete business tasks “What is the best phone and monthly plan for a heavy user?” “How do I connect to another network without getting this firewall error on my PC?” Improve problem resolution capabilities for contact center Information Needs Drive Business Processes Find products you want to purchase more easily

3 Why Do Companies Invest in Search Technology? Business Benefit Value of SearchCustomers Increase Productivity Enable employees to more quickly find information needed to complete their business activities Decrease Costs Empower customers and partners to support themselves and perform their own research Increase Revenues Ensure customers can easily find products and services, driving higher sales and increasing customer retention

4 Types of Enterprise Search: A Wide Array of Search Needs The Enterprise Search Market (Information Access) Component Infrastructure Experience-Driven Simple Utility Insightful Basic, Unsecured Web Site Or Departmental File System Search Component Search Engine Or Libraries Scalable, Secure Enterprise Search With Broad Reach To Many Content Sources Tunable, Business Controlled Search With Application- specific Interfaces, And Reporting Search That Understands Semantics, Can Answer Questions Directly, And Can Pull Different Pieces Of Data Together Into Meaningful Analyses.  OEM  Simple site search  SMB/basic intranet  Secure intranet search  Integration of enterprise content  Intranet portals  Platform for search applications  Self Service  e-Commerce  Contact Centers  Customer Care & Customer Insight  Quality Early Warning  Public Image Monitoring  Compliance & Legal Discovery  BI for the Masses

5 Incremental Capabilities and Value IBM OmniFind Offers Solutions for Every Market Need Component Infrastructure Experience-Driven Solutions Simple Utility Insight Solutions Types of Enterprise Search: OmniFind Yahoo! Edition OmniFind Enterprise Edition OmniFind Discovery Edition OmniFind Analytics Edition Why IBM for Enterprise Search  Multiple solutions for your specific search challenge  Flexibility for growth  Open and extensible architecture  Leading innovation from IBM, our partners, and the community  Scalability  Security  Content reach  Enterprise integration  Semantic search  Managed user experience  Navigation & context  Natural language query  Business user rules & controls  Rich reporting  Advanced content analytics  Mining UI  Insight solution accelerators  Consumability  Website search  File System search  Internet search integration  Lowest TCO

6 IBM OmniFind Yahoo! Edition for basic intranet or site search For: Departments, Lines of Business and Small to Medium Sized Organizations Who need: Site search or basic intranet and file system search IBM provides: A highly consumable, no charge search solution with enterprise class support. Yahoo! Edition: 3-click install, easy to configure Yahoo! Search integration Lowest Total Cost of Ownership (TCO) No Charge Download Today at

7 OmniFind Yahoo! Edition : Sample Customers Decision Critical uses OmniFind Yahoo! Edition to provide healthcare institutions with rapid access to key medical training resources The Anomalies Network uses OmniFind Yahoo! Edition to consolidate a vast document library with public web sites into a comprehensive index for researching paranormal phenomena

8 OmniFind Enterprise Edition for secure intranet search Market For: IT directors and managers responsible for building secure intranet portals and corporate intranets. Who need: A rich keyword-based intranet search experience IBM provides: Highly scalable and secure enterprise search that’s well integrated with WebSphere Portal Enterprise Edition: Scales to millions of documents and thousands of users. Provides rich and secure integrations to WebSphere Portal, Lotus Domino, IBM FileNet P8, Microsoft SharePoint, and other enterprise content repositories. Low Total Cost of Ownership (TCO)

9 OmniFind Enterprise Edition : Sample Customers Royal Ahold brought together FileNet, Domino, Quickplace, and HTTP content into a single secure intranet search

10 OmniFind Discovery Edition for managed user experience search For: Business managers responsible for e- commerce or customer self-service. Who need: A managed user experience with faceted search for customers or employees to quickly find what they are looking for. IBM provides: Highly customizable enterprise search solutions for online commerce and customer self-service with tight integration to WebSphere Commerce and WebSphere Portal Discovery Edition: Manages user experience with faceted search and navigation Provides tunable business-driven search Understands user intent.

11 OmniFind Discovery Edition: Sample Customers Neiman Marcus guides shoppers with simple results, direct navigation to brand-specific subsites Campmor drove 94% improvement in online revenue and increased average order size

12 OmniFind Analytics Solutions for Business Insight For: Business managers responsible for customer care, quality insight, market insight, or public image monitoring. Who need: To derive new business insights from unstructured and structured information to provide early problem/issue detection in the services or products they provide or the processes they use to do their jobs. IBM provides: A highly scalable platform for unstructured information analysis with sophisticated linguistic analysis, information extraction, and trend analysis. OmniFind Solutions: Allows users to make intelligent business decisions about their customers, products, and services by mining customer call records, documents, s, surveys etc. Increases company effectiveness by improving customer retention, increasing revenue, and reducing costs.

13 OmniFind Analytics Solutions: Sample Customers Daksh: Analyze customer service calls to determine agent best practices for auto rental agency. Success metrics include 3.5% improvement in pickup rate. IBM: Analyze customer service calls to automatically determine FAQs for Web self service. Reduced the number of customer calls, lowering the overall operation cost by $500k per year.

14 Summary  The IBM OmniFind portfolio has expanded rapidly and now offers a full spectrum of search and information discovery capabilities  Basic search through infrastructure platforms through high-value business insight solutions  Delivering value across the globe, to about 300 leading innovators today  We’re aggressively accelerating our leadership strategy by:  Extending our edge in insightful, business-transforming content analytics solutions  Driving more function into our entry-level offerings, bringing new customers to search and to IBM  Integrating capabilities across our portfolio to provide unmatched flexibility and openness  Leveraging IBM’s unparalleled access to enterprise customers  IBM OmniFind is evolving into the only search platform that offers:  Flexible, seamless growth from entry-level search to advanced business analytics  Complete business solutions leveraging best-in-class IBM middleware such as WebSphere Portal, Lotus Domino, and IBM/FileNet content management  A commitment to openness and consumability  Offerings backed by the legendary customer focus, dedication & resources of IBM

15 Thank You  The hardest part is Done  Take the next Step  Swing by our table and talk to us about your enterprise search challenge.  Go to for more information on OmniFind.  Download OmniFind Yahoo! Edition from

16 OmniFind Market Success  Hundreds of Global Innovators use IBM OmniFind today