1 Knock It Off! Brands & the Counterfeiting Quandary Tuesday, November 11, 2008 Union League Club, NYC Technology Advancements

The Problem Counterfeiting...Authenticate All Products? Unauthorized Production...Account All Production? Diversion…Track All Products? The Solution

3 Major Forces of Change First 20 Years The Counterfeiting business model The Internet as a tool of the illicit trade

4 Security Technology n Liquid Crystal n Hologram n Diffractive n Electron Beam n Bio Markers n Luminescers n Microimaging n Encoding n Taggants n PS Label n TE Label n Two Tone Label n Hang Tag n Thread n Woven label n IMB 3DCD n Embedded Card n Security Print n Pouch n PS Laminate n Heat Laminate n Label & Write Resist n Stamping Foil n In Product Marking n Embedded Paper Verification Technology n Alphanumeric n Random Number n Linear Barcode n 2D Barcode n Proprietary Codes Delivery Technology Marking Technology n Visual n Laser Read n IR Laser Read n UV Read n Magnify n Decode n Machine Read n Chemical Test n Data Analysis n Forensic Information Technology On Line n Brand Management Internet Monitoring n Auctions n Trade Boards n IP Content n Domain Names n Price Watch Supply Chain Monitoring n Track & Trace Breadth of Technologies

5 Woven Label with Security Thread Footwear Label with Covert Security Hang Tag with Optical Security Device Apparel & Footwear Examples

The Problem Counterfeiting...Authenticate All Products Unauthorized Production...Account All Production Diversion…Track All Products The Solution

Delivering the Technology in Apparel and Footwear

Embracing The Digital Capabilities of The Technology Verify with Cell Phone Mobile Web Internet

9 Thank you