TAR Leadership Conference Embassy Suites Hotel ~ Franklin, TN December 7, 2004 TAR Leadership Conference Embassy Suites Hotel ~ Franklin, TN December 7, 2004 Political Coordinator Training

Why is the Political Coordinator Program Important? Avg. State House District = 57,000 Constituents 26% can’t vote for a legal reason 25% aren’t registered 38% are registered, but don’t vote 38% are registered, but don’t vote 48% voted for the wrong candidate 48% voted for the wrong candidate 52% voted for the right candidate (10,000 constituents) 52% voted for the right candidate (10,000 constituents) Less than 500 who helped capitalize the campaign: Financial contributors Volunteers of time & talent Those who got others to contribute contribute Those who got others to volunteer to volunteer Less than 500 who helped capitalize the campaign: Financial contributors Volunteers of time & talent Those who got others to contribute contribute Those who got others to volunteer to volunteer

Why is the Political Coordinator Program Important? All things being equal, politicians will go with the flow. Our job is to create the flow.

The Legislative Process Valerie Yancey Executive Assistant to the Senate Majority Leader J. A. Bucy Executive Assistant to the House Majority Leader Valerie Yancey Executive Assistant to the Senate Majority Leader J. A. Bucy Executive Assistant to the House Majority Leader

The Role & Responsibilities of Political Coordinators Rob Broome TAR Director of Governmental Affairs Rob Broome TAR Director of Governmental Affairs

One Political Coordinator for each of the 33 state Senators One Political Coordinator for each of the 99 state Representatives Contact Team: At least one additional REALTOR ® Oversight by Grassroots Subcommittee One Political Coordinator for each of the 33 state Senators One Political Coordinator for each of the 99 state Representatives Contact Team: At least one additional REALTOR ® Oversight by Grassroots Subcommittee Political Coordinator Program Structure

Register with VoterVOICE ® and respond to Calls to Action Provide updates to TAR staff regarding contact with your legislator Assist in presentation of RPAC contributions Attend REALTORS ® Day on the Hill & Legislative Reception Assemble and communicate with Contact Team Register with VoterVOICE ® and respond to Calls to Action Provide updates to TAR staff regarding contact with your legislator Assist in presentation of RPAC contributions Attend REALTORS ® Day on the Hill & Legislative Reception Assemble and communicate with Contact Team Standards of Performance

At least one additional REALTOR ® Cross-section the industry: Residential, Commercial, Property Management, etc. At least one Contact Team meeting per legislative session At least one additional REALTOR ® Cross-section the industry: Residential, Commercial, Property Management, etc. At least one Contact Team meeting per legislative session Your Contact Team

How to Effectively Communicate with Lawmakers The Honorable Ron Ramsey Senate Majority Leader The Honorable Roy Herron Senate Democratic Floor Leader The Honorable Jere Hargrove House Commerce Committee Chairman The Honorable Tré Hargett House Republican Leader The Honorable Ron Ramsey Senate Majority Leader The Honorable Roy Herron Senate Democratic Floor Leader The Honorable Jere Hargrove House Commerce Committee Chairman The Honorable Tré Hargett House Republican Leader

Make an appointment & be on time Be prepared Introduce yourself Get to the point Localize the issue Acknowledge the opposition Hand out a position paper Close the deal Get a name & follow up promptly Contact TAR staff Make an appointment & be on time Be prepared Introduce yourself Get to the point Localize the issue Acknowledge the opposition Hand out a position paper Close the deal Get a name & follow up promptly Contact TAR staff Meeting with Your Legislator: Do’s and Don’ts

Don’t deliver a campaign contribution Don’t embellish, overstate, or make ultimatums If you don’t know the answer, don’t guess Don’t deliver a campaign contribution Don’t embellish, overstate, or make ultimatums If you don’t know the answer, don’t guess Meeting with Your Legislator: Do’s and Don’ts

“Meet and Greet” event at your home or office Host a campaign fundraiser Make a personal campaign contribution Volunteer with the campaign Form a REALTOR ® Advisory Group Attend in-district meetings Volunteer with organizations in which your legislator is involved Send a birthday card “Meet and Greet” event at your home or office Host a campaign fundraiser Make a personal campaign contribution Volunteer with the campaign Form a REALTOR ® Advisory Group Attend in-district meetings Volunteer with organizations in which your legislator is involved Send a birthday card Other Grassroots Activities

Advancing the REALTORS ® Agenda with RPAC Lee Ann Williams-Maley MAAR Director of Public Affairs Lee Ann Williams-Maley MAAR Director of Public Affairs

Must be done in person; no mailing of checks Involve other REALTORS ® Public vs. Private Deliver within 15 days of issuance, if possible No contributions within 10 days of elections Do not link to specific past or future vote Must be done in person; no mailing of checks Involve other REALTORS ® Public vs. Private Deliver within 15 days of issuance, if possible No contributions within 10 days of elections Do not link to specific past or future vote Presenting RPAC Contributions

Success Stories and Best Practices Kay Crawford Colene Dooley Jason Farmer Kay Crawford Colene Dooley Jason Farmer

Q & A

For more information, please contact: Rob Broome Director of Governmental Affairs Tennessee Association of REALTORS ® P. O. Box Nashville, TN (615) , ext. 21