 A lapse is when a client discontinues paying their premium, the policy is considered lapsed and the agent no longer receives commission on that policy.  It is important to keep policies from lapsing in order to maximize your renewal income.

 Call your clients ahead of scheduled premium increases, before they receive notification from the carrier.

 When you receive a notification from the carrier that your client has requested to be removed from a EFT payment in lieu of a direct bill, this usually indicates that another agent is trying to replace your business. You should stop by and see your client and conduct a service call. This will give you the opportunity to conserve the business.

 Anytime you receive a notification from a carrier regarding premium payments past due, you should call the client and follow up. Many times clients forget why they purchased their policies. A simple phone call reassuring the client of the value of their policy will often conserve your business.

Building a strong relationship and earning your clients loyalty is the most effective way of keeping other agents from replacing your business.

 The VNC system automatically notifies you of client birthdays two days prior. By sending birthday cards or making a simple phone call to wish your client a Happy Birthday, will help you build a strong relationship with your client.