Promotion Materials How do we promote BEST among students by MARTIN SRUBAR BEST Corporate Relations BEST PARTNERS ROUND TABLE 26 January 2007 Turin, Italy

Board of European Students of Technology » Importance of promotion Students Companies Promotion By promotion of its activities, BEST is recruiting for you.

Board of European Students of Technology Electronic media Webpages Newsletters Televison Radio » Promotion of our activities } Local level only Paper media Posters Leaflets Brochures Folders Postcards Annual reports

Board of European Students of Technology BEST webpages » Promotion of our activities

Board of European Students of Technology » Promotion of our activities BEST posters and leaflets for technical courses promotion 5000 issues on 74 universities

Board of European Students of Technology » Promotion of our activities BEST annual report 2000 issues Using for promotion among Partners of BEST Universities representatives Students

Board of European Students of Technology Live promotion Presentations Face-to-face promotion Promotion by events » Promotion of our activities

Board of European Students of Technology » The promotion materials way Students LBG markeTeam Local PR team Materials provided by internationational team Materials presented to students

Board of European Students of Technology All promotion materials of BEST contain logos of partners » Promotion of partner

Board of European Students of Technology Some LBGs use their own materials Advantages Materials in students native language Local groups know their students better Disadvantages Not always as good graphical quality of material as from marketing support » Local promotion materials Every LBG has its own webpage

Board of European Students of Technology Materials for local recognition T-shirts Magazines Leaflets Webpage » Local promotion materials Possibility to promote partners of BEST on this materials. Agreement with LBGs need to be done in advance

Board of European Students of Technology How would you like to be promoted? From experience which is the best way how to promote among students? Your marketing approaches? Influence of change of visual identity on recruiting new profiles. » Suggestions