1 IT: The Digital Enterprise Enabler Shantanu Narayen Executive Vice President Worldwide Products bbcbbc

2 Adobe Overview  20 years of software leadership  One of the world’s largest software companies  Offices in over 25 countries  Products localized into 21 languages  Annual revenues exceeding $1.2 billion

3 Adobe: 20 Years of Innovative Solutions

4 IT: The Digital Enterprise Enabler  Enabling the Enterprise  Innovating in the Digital Enterprise bbcbbc

5 ROI From Back-Office Automation Many companies cite 5-8 month payback period from ERP implementation ERP Source: Xebusiness GM midsize car production  Slashed from 39 hours to 18.9 hours  50% time savings JIT Source: Fortune Magazine, 10/17/94

6 ROI Is Lagging in the Front Office  CRM solutions have made some headway automating customer-facing activities  Still too many paper documents  Knowledge workers need better information access and collaboration tools

7 Hidden Information Assets

8 Keeping Everyone on the Same Page

9 Closing the Gaps Manual Processes Manual Processes Web Print Archive SCM ERP EAI CRM Portal Document Pipe The Integrated Transaction System

10 Moving to a Digital Enterprise Market Trends  Automate manual processes

11 Moving to a Digital Enterprise Market Trends  Automate business processes  Enable collaboration

12 Moving to a Digital Enterprise Market Trends  Automate business processes  Enable collaboration  Allow interactive electronic communication

13 Moving to a Digital Enterprise Market Trends  Automate business processes  Enable collaboration  Allow interactive electronic communication  Ensure security and trust

14 Benefits of the Digital Enterprise  Secure information across the value chain  Simplified interactions  Better customer service  Faster time to market  Cost savings  Environment for innovation

15 IT: The Digital Enterprise Enabler  Enabling the Enterprise  Innovating in the Digital Enterprise bbcbbc

16 Driving Innovation in the Digital Enterprise  Tuning  Transforming

17 Innovation – Transforming  What is the “Zen”?

18 Innovation – Transforming  What is the “Zen”?  Do you have the “Zen Master”?

19 Innovation – Transforming  What is the “Zen”?  Do you have the “Zen Master”?  Did you eliminate the antibodies?

20 Innovation – Transforming  What is the “Zen”?  Do you have the “Zen Master”?  Did you eliminate the antibodies?  Beware the “black holes”

21 Innovation – Transforming  What is the “Zen”?  Do you have the “Zen Master”?  Did you eliminate the antibodies?  Beware the “black holes”  Don’t overanalyze the go-to-market

22 Innovation – Transforming  What is the “Zen”?  Do you have the “Zen Master”?  Did you eliminate the antibodies?  Beware the “black holes”  Don’t overanalyze the go-to-market  It’s obvious in hindsight

23 Product #1  No existing product category  No known market  Inspired by a scrap paper bookmark  Inventor himself asks, “What’s this good for?”

24 Post-It ® Notes

25 Product #2  No current product addressing this category  Sales response: “Who would use this thing?”  No customer request for this product  Cannot create new documents  No identified market segment

26 Adobe Acrobat

27 IT: The Digital Enterprise Enabler  Enabling the Enterprise  Innovating in the Digital Enterprise bbcbbc

28 bcbc Tools for the New Work ™