Dr. Rado Kotorov Director Strategic Product Management & Competitive Strategy February 2011

Agenda  Industry Trends  What we have achieved  What are our strengths  What are our ongoing differentiators  WebFOCUS 77xx & 8  Strategic technologies for smarter decisions Copyright 2007, Information Builders. Slide 2

Copyright 2007, Information Builders. Slide 3 Trends TDWI Executive Poll August 2010  Methods/techniques that will be most important to you in the next three years: 1. Agile BI development * 2. Data quality * 3. BI Governance 4. Recruiting and maintaining talent 5. BI Center of Competence 6. Marketing BI 7. Usage monitoring *  Technologies that will be most important to you in the next three years: 1. Predictive analytics * 2. Visualization * 3. MDM * 4. Dashboards * 5. The Cloud * 6. Analytic databases * 7. Mobile BI * 8. Open source * 9. Text analytics

Technology Priorities Trends How do you use Business Intelligence? Business intelligence applications Enterprise applications (ERP, CRM, others) Servers and storage technologies Service-oriented architecture ( SOA ) & business applications ( SOBA ) Document management Collaboration technologies Security technologies Technical infrastructure Legacy modernization, upgrade, or enhancement Source: Forrester Research, Global BI and Data Management Study 44% of organizations do not use BI for strategic decision-making 73% of organizations do not use BI as a competitive differentiator

Technology Priorities Trends Is your Business Intelligence application easy to use? Business intelligence applications Enterprise applications (ERP, CRM, others) Servers and storage technologies Service-oriented architecture ( SOA ) & business applications ( SOBA ) Document management Collaboration technologies Networking, voice, and data Security technologies Technical infrastructure Legacy modernization, upgrade, or enhancement Source: Forrester Research, Global BI and Data Management Study 68% of organizations do not find their BI applications easy to use

IBI Accomplishments & Future Direction 3 Years Ago We Formulates The Extended BI Strategy Copyright 2007, Information Builders. Slide 6

Copyright 2007, Information Builders. Slide 7 IBI Accomplishments & Future Direction Today IBI IS Rated As a Leader … “IBI offers full stack alternative to large software vendors.” “If you are not looking for a software stack lock-in from a large vendor, but still have larger enterprise BI requirements, IBI indeed offers such a choice.” Key add-ons to close gap & LEAD: Data Quality Advanced analytics Active Technologies

IBI Accomplishments & Future Direction Completeness of Platform  Front-end Capabilities  Analytics, Production Reporting, Power User Ad-hoc, Business User Ad-hoc, Dashboards, Custom apps, Performance Management, Predictive Analytics, Visualization, Mobile, MS-Office integration, Electronic Distribution, Electronic Publishing, Search  Back-end Capabilities  Data Access/Integration, Batch-based ETL, Real-time Data Transformation, Business Activity Monitoring, Complex Event Processing, Data Profiling, Data Quality Management, Master Data Management Copyright 2007, Information Builders. Slide 8

IBI Accomplishments & Future Direction Industry Recognition LEADER VISIONARY MARKET LEADER Strong Performer HOT Vendor – Performance Management HOT Vendor – Business Intelligence Wisdom of Crowds BI Study -Ranked HIGHEST Copyright 2007, Information Builders. Slide 9 Gartner BI Magic Quadrant…………….…… Gartner Managed File Transfer Quadrant.... Gartner Data Integration Quadrant Forrester BI Wave…………………………… Ventana Research……………………….….. Ventana Research……..……………………. Dresner Advisory Services………………….

 Core Differentiator:  IBI is100% Customer Focused organization  80% of new features come from customers  Maintain Leadership in Customer Facing Applications:  Getting customers get more customers with customer facing applications:  Easy GUI focused development  Scalability enhancements  End user enhanced interactivity  Value Driven Innovation:  Early investment in BI extensions with high ROI Copyright 2007, Information Builders. Slide 10 IBI Accomplishments & Future Direction Maintaining Leadership …

IBI’s Growth Sample of 2010 New Customers Copyright 2007, Information Builders. Slide 11

WebFOCUS 77xx & 8 Highlights Copyright 2007, Information Builders. Slide 12

Copyright 2007, Information Builders. Slide 13 WebFOCUS Roadmap WebFOCUS Program Priorities

Business Intelligence Roadmap Release Plan Snap Shot  Release – GA now!  Features formerly planned for Release 8 accelerated due to customer demand and competitive market conditions  Release – May 30, 2011  WebFOCUS Enable, RStat, and Performance Management Framework on flexible, independent release tracks  Release 8 – Beta now  Expanded beta program will continue throughout the first half of 2011 (Premium & Strategic Customers)  High impact feedback still possible and encouraged Copyright 2007, Information Builders. Slide 14

Business Intelligence Roadmap Business Intelligence Products Group Initiatives  New ATS Strategic Support Services team – 100% focused on high revenue Premium Support customers  Customer outreach for installation & initial migration efforts  Commitment to industry-leading security continues: Next audit planned for 3Q2011 Copyright 2007, Information Builders. Slide 15

Copyright 2007, Information Builders. Slide 16 WebFOCUS Release 8 Next Generation of Security Integration  Reporting Server Security  DBA: Data security (in addition to RDBMS)  Authentication, Single Sign-on  Based on Roles  Set of permissions mapped to which objects and tools a user or group of users can access  Can be highly customized, flexible  List, Create, Delete an object  Read, Update  Execute (report, report template, etc.)  New model will be RDBMS-based and provide single repository for the entire product (including Report Caster)

InfoAssist Copyright 2007, Information Builders. Slide 17

Business Intelligence Roadmap Key Drivers for New InfoAssist Capabilities  Customers’ development models vary widely  Central IT model  Development occurring in Business units (IT relegated to secondary, admin role)  Shadow IT working w/in Business units  Traditional “Power User” and Developer roles are blurring in many organizations  Strong demand for advanced Web-based development features Copyright 2009, Information Builders. Slide 18

Business Intelligence Roadmap InfoAssist Key New Features  InfoAssist: Interactive Dashboards  End-user dashboards, sophisticated development capabilities  InfoMini expands potential deployment of IA  UI can be customized for wide range of developers, power users, and information consumers  Entire applications & gadgets built and automatically deployed  Competitive Advantage:  Dashboards easily created via InfoAssist (no need for SDK)  InfoMini unique in the industry Copyright 2009, Information Builders. Slide 19

InfoAssist New Feature Snapshot Analytic Dimensional Slicers Copyright 2007, Information Builders. Slide 20

InfoAssist New Feature Snapshot User Created Gadgets Copyright 2007, Information Builders. Slide 21

Sales Fact Table Promotions Fact Table Shipments Fact Table YR QTR GeographyCATEGORY InfoAssist Driven New Features in Core Engine Multi-Fact Star Schema For Analytic Ad Hoc

New Business Intelligence Portal Copyright 2007, Information Builders. Slide 23

Copyright 2007, Information Builders. Slide 24  Next Generation of Business Intelligence Portal  Built with Rich Internet Application approach  i-Google like User Experience  Consistent ribbon-style navigation for both building new portal views and user-based personalization  Open, component approach Business Intelligence Roadmap New BI Portal Initiative

New BI Portal: A Single View Into Business Operations WebFOCUS Is Evolving Into an Engagement Platform Copyright 2007, Information Builders. Slide 25

Copyright 2007, Information Builders. Slide 26

BI Portal New Feature Snapshot Developer Created Custom Portal Views Copyright 2007, Information Builders. Slide 27

BI Portal New Feature Snapshot End User Portal Content Customization Copyright 2007, Information Builders. Slide 28

Active Technologies Copyright 2010, Information Builders. Slide 29

Business Intelligence Roadmap Key Drivers for New Active Technologies Capabilities  Growing market demand for end-user dashboards  Disruption & competition in the mobile market  Emergence of HTML5 as a market rival to Flash and critical in order to support Apple devices  Emergence of iPad and the tablet market  Increasing market share of Android devices as challenger to Apple and Blackberry devices  Expectations in user community and in sales situations for ongoing visualization enhancements  Partner and customer interest in API Copyright 2009, Information Builders. Slide 30

Business Intelligence Roadmap Active Technologies Key New Features  New controls allow for the creation of custom, portable Dashboards  Mobile support: Active content delivered to any mobile device’s browser  Automatic device detection supports specific devices’ gesturing, touch technologies  Initial set of HTML5 charts with animation properties will be available in release; All WebFOCUS charts (approximately 100 charts) will follow later this year  Active Technologies API automatically converts any content to Active format Copyright 2009, Information Builders. Slide 31

Copyright 2007, Information Builders. Slide 32 Active Technologies New Feature Snapshot Interactive Dashboard Developed in InfoAssist

WebFOCUS Enable Framework Copyright 2010, Information Builders. Slide 33

Business Intelligence Roadmap Key Drivers for New WebFOCUS Enable Capabilities  Adobe’s Flash development environment remains a strong industry force, with a huge development community  New version of Adobe’s Flash development released  Demand from strategic customers for Flash-based, specialized, highly visible applications.  Demand from strategic customers to replace failing Flash applications built by the competition  Competitive considerations: allow customers to build custom components

Business Intelligence Roadmap Enable Key New Features  Enable Engine for Flash Builder 4 (Q12011)  Google Maps SDK Update (Q12011)  Dashboard Builder Component (Q32011)  Support for AIR  Managed Reporting Components (Q32011) Copyright 2009, Information Builders. Slide 35

WebFOCUS Developer Studio Copyright 2010, Information Builders. Slide 37

Business Intelligence Roadmap Key Drivers for New Developer Studio Capabilities  Customer Feedback:  Make developing customer-facing guided adhoc applications faster and easier via improved workflow and templates  Create UI consistent with InfoAssist and modern web development paradigm  Maintainability of guided adhoc applications  Lessen reliance on specialized FOCUS language skills Copyright 2009, Information Builders. Slide 38

Copyright 2007, Information Builders. Slide 39 Business Intelligence Roadmap Developer Studio Key New Features  Developer Studio: Automatic Generation of Guided Ad-hoc Applications  Goal is to reduce development time  Pre-built templates provided as starting point  New “Guided Report” development mode provides one-click parameterization of dimensions, measure, ranking and sort objects’ properties, report output choices, other options  A full application with launch pages, reports, filters, dashboards, and other options is automatically generated and easily deployed  Ideal for developers who are new to WebFOCUS

Copyright 2007, Information Builders. Slide 40 Developer Studio New Feature Snapshot Pre-built Guided Adhoc Application Templates

InfoAssist-style Ribbon UI coming to Developer Studio in Release 8.x later this year.

B.I. Extensions: RStat & Magnify Copyright 2007, Information Builders. Slide 42

Key Drivers for RStat Culture of Competing On Analytics Degree of Intelligence Standard Reports Ad Hoc Reports Query/Drill Down KPIs/Alerts What happened? How many, how often, where? Where exactly is the problem? What actions are needed? Rear View Statistical Analysis Forecasting/Extrapolation Predictive Modeling Optimization Why is this happening? What of these trends continue? What will happen next? What is the best that can happen? Forward View Note: Adapted from “Competing on Analytics”

Key Drivers for RStat Business Analytic Applications Copyright 2007, Information Builders. Slide 44

Business Intelligence Roadmap RStat Key New Features  Close to 400 downloads of RSTAT  Expanding the library of scoring routines to address more and more business issues:  Market Basket Scoring Routine  Survival Analysis – used extensively in warranty applications  Language Support: Japanese, French, German, Spanish  Packaging 64 Bit Version of R of use with larger data sets.  Extending in-Database scoring  PMML in RDBMS Copyright 2007, Information Builders. Slide 45

Copyright 2007, Information Builders. Slide 46 Key Drivers for Magnify Search & BI: Convergence BI and Search will remain separate technologies BI and Search will remain separate technologies Search + BI = Unified Information Access Search + BI = Unified Information Access Information Access Technologies Information Access Technologies search BusinessIntelligenceconvergence Open source Lucene to become superior to commercial options. Growth in installs increased 10 times between (IDC)

 Challenge: Building Search Based Applications (SBA) required specialized skills  Realization: Building Search Based Applications is no different than building reports  New Feature: FORMAT MAGNIFY for quick feeds  Create a report in Dev Studio  Magnify category fields equal BY fields in WebFOCUS  Searchable content equal PRINT fields in WebFOCUS  Change format to Magnify ….. AND YOU ARE DONE! Business Intelligence Roadmap Magnify Quick Feed: Create Magnify Applications Easily

Business Intelligence Roadmap Magnify: Introduction

Search Based BI Applications Copyright 2007, Information Builders. Slide 49

WebFOCUS Mobile Strategy & Offerings Copyright 2010, Information Builders. Slide 50

Key Deployment Concerns for Mobile Technologies  Does the enterprise have a device strategy:  Open Access – any device, any OS  Standards – Initial deployment vs. Long term  Does the enterprise have mobile app development and application delivery strategy:  Develop their own apps & embed third party content  Rely on third party apps & content  Does the enterprise have mobile development standards  Native vs. web apps  Most enterprises are at the early learning stage! Copyright 2010, Information Builders. Slide 51

Is this a trend or a fad? Copyright 2010, Information Builders. Slide 52

Tablets vs Computers: How are the two evolving? Copyright 2010, Information Builders. Slide 53

Making the Choice: Devices, Form Factor, Delivery Copyright 2010, Information Builders. Slide 54 Device Proliferation Varying Form Factors PhoneTabletTouch Screen

Types Of Applications: There is a lot of confusion here!  iOS Apps:  Three key characteristics  Developed using iOS SDK,  Installed to run natively on the device,  Behave like iOS – built-in applications such as Photos, Mail, Calendar.  Take advantage of iOS functionality  Web Content:  Content hosted on a web site accessible from iOS device.  Three types of Web Content: WebApps, Optimized Pages & Compatible Pages Copyright 2010, Information Builders. Slide 55

Types Of Web Content: Even more confusion here!  Web Apps  Web Apps: Key Characteristics  Web pages that conform to iOS UI guidelines and behave like iOS applications.  Hide the Safari browser, have their own icon on the home screen, launch like native iOS, support gestures, GPS & call interruption.  Optimized Web Pages: Content scales appropriately to device size.  iOS Only: No Support for Flash & Java plugins  There are a lot of new CSS tags that make this easier  Compatible Web Pages: Display content as is without Optimizing for form factor Copyright 2010, Information Builders. Slide 56

Types Of Applications: The Hybrid Approach  Hybrid Approach:  Combine native UI with web content via content viewing area  Benefit: “Such an app can look and behave like a native iOS app without drawing attention to the fact that it depends on web sources.” (Source: “Apple iOS Human Interface Guidelines”) Copyright 2010, Information Builders. Slide 57

How IBI Mobile Technologies Fit Into the Picture Copyright 2010, Information Builders. Slide 58 Application TypeIBI ProductRequired Devices to Take Advantage Native AppMobile Favs for iPadiPad & iPhone Web AppActive TechnologiesAny smartphone & tablet Hybrid AppMobile Favs + Active Technologies -- IBI iPhone & Ipad -- Any platform when AT is embeded in third party native applications Optimized Web Pages Mobile FavoritesEspecially helpful for older devices including BlackBerries Compatible Web Pages All WF HTML ContentAny device

Across Mixed Devices: Mobile Favorites Copyright 2010, Information Builders. Slide 59 BB OS6BB OlderAndroidiPhone

Across Mixed Devices: BI Portals Copyright 2010, Information Builders. Slide 60 BB OS6BB OlderAndroidiPhone

Across Mixed Devices: User Prompted Reports Copyright 2010, Information Builders. Slide 61 BB OS6BB OlderAndroidiPhone

Across Mixed Devices: KPI Copyright 2010, Information Builders. Slide 62 BB OS6BB OlderAndroidiPhone

Across Mixed Devices: Active Dashboards Copyright 2010, Information Builders. Slide 63 Droid XXoom

Across Mixed Devices: Guided Adhoc Reporting Copyright 2010, Information Builders. Slide 64 iPhoneXoom

Write Back Applications: Survey Maintain Application Copyright 2010, Information Builders. Slide 65

Copyright 2010, Information Builders. Slide 66

Copyright 2010, Information Builders. Slide 67

Copyright 2010, Information Builders. Slide 68 Frozen Here

Copyright 2010, Information Builders. Slide 69

Switch from Mobile Full Screen View to Original Report Copyright 2010, Information Builders. Slide 70

Copyright 2010, Information Builders. Slide 71

Copyright 2010, Information Builders. Slide 72 Dashboard Bar Remain Visible Dashboard Bar Remain Visible

Copyright 2010, Information Builders. Slide 73

Thank You!