Washington D.C., USA, July 2012www.aids2012.org E-atlas of HIV Services: Integration of Web 2.0 tools A Portal for Information Sharing Sylvie Beaumont Editor, Scientific Skills Development Workshop AIDS July 25 th 2012

Washington D.C., USA, July 2012www.aids2012.org

Washington D.C., USA, July 2012www.aids2012.org Web 2.0 "Web 2.0 is an Architecture of Participation built on the World Wide Web” Tim O’Reilly

Washington D.C., USA, July 2012www.aids2012.org Why? Increased Internet coverage Evidence of organisations moving towards using social media rather than traditional websites Changes in the way organisations diffuse information and market themselves Integration of social media in organisations’ activities Harnessing the power of users Lower costs Increased importance of networking

Washington D.C., USA, July 2012www.aids2012.org Objectives Developing a one-stop shop for accurate and up-to-date information Facilitating partnership and informal collaboration across multiple platforms Facilitating information and content sharing Exchange of competencies, good practice, capacity building Increase in number of organisations’ profiles

Washington D.C., USA, July 2012www.aids2012.org Tools Bookmarking

Washington D.C., USA, July 2012www.aids2012.org Obstacles Content curating – Data on epic scale Content updating – Human cost Content ownership – Copyrights Languages – Truly International? Blurring of boundaries – personal/professional

Washington D.C., USA, July 2012www.aids2012.org Advantages Involve users in development of system Build on culture of information Strengthen capacities of users Map services on the ground and capture what is being done Help identify gaps Encourage collaboration Facilitate feedback

Washington D.C., USA, July 2012www.aids2012.org Results Nearly doubling of organisations’ profiles Increase in traffic Evidence of increased networking Enriched content throughout the site Ease of sharing across various media Feeling of user ownership generating useful feedback

Washington D.C., USA, July 2012www.aids2012.org To recap Realistic objectives Content is more important than technologies Users remain the same, the technologies have changed Economic costs vs. human costs Any page is as good as its last update Visualise. Engage. Evaluate