G LOW IN THE D ARK T ORCH L IGHT Edward Putra Tanbun Paulus Sanjaya

O UR P RODUCT Our Product are “ Glow in the dark torchlight” a torchlight that can be found when there are a state of no electricity / Black out.

B ACKGROUND The purpose of this torchlight are to bring easiness to its user, so they can find the torchlight easily when there are black out with the help of the “Phosphor”

O RIGINALITY AND I NNVOATION We didn’t find any torchlight that have phosphor on it, so sometimes when there are blackout it’s hard for people to find torchlight that can give them light and help them while there are black out.

R AW M ATERIAL Acrylic Paint Phosphor Water Thinner Acrylic Paint Phosphor 30% 70%

P ACKAGING We use plastic packaging for the first layer and then we put it in the Box Packaging.

P RICE The Price of Glow in the dark torchlight : Rp – Rp Depends on how much they buy. The price for the Torchlight itself : For the torchlight For the Paint 500 For the Packaging 500 For the Phosphor Total Production Cost: Rp ,00 So The Net Profit : Rp – Rp : Rp

STP STP : Our Segment are Rural area Village Target o Family Household o Older people o Middle to low social class Positioning o Make our product one of primary needs

PDB Positioning o Make our product one of primary needs Differentiation o Whole Body Glow in the dark o Stylish o Multi function o Better Improvement Branding o We use our own brand o We are trying to make the copyright of our brand