Advertising and the use of Propaganda Techniques Advertising and the use of Propaganda Techniques How advertisers get you to buy the products they need.

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Presentation transcript:

Advertising and the use of Propaganda Techniques Advertising and the use of Propaganda Techniques How advertisers get you to buy the products they need to sell!

SC Standards Addressed 6-R1.1 6-R1.2 6-R C1.1 6-RS2.1

Propaganda Techniques Bandwagon Testimonial Transfer Repetition Emotional Words Click here to view The Learning Page on the AAM website to view online resourceshere

Bandwagon Persuading people to do something by letting them know that others are doing it.

Testimonial Using the words of a famous person to persuade you “I always use English Leather before going out with Camilla” The scent drives the women WILD!!!

Transfer Using the names or pictures of famous people, but not direct quotations

Repetition The product name is repeated at least four times

Emotional Words Words that will make you feel strongly about someone or something