Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0.

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Presentation transcript:

Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0

Policy and Strategy Enthusiastic and innovative individuals Dipping a toe in the water!

Birmingham Libraries 2.0 YouTube – businessandlearning1

YouTube Use- 10 business clips - Great way to deliver information differently - It’s free! - Compatible with other sites Advice - Tag clips with keywords - Buy your own digital equipment - Film everything - Advertise the channel everywhere Birmingham Libraries 2.0

Young Libraries NING

Birmingham Libraries 2.0 Young Libraries NING For staff to network and share ideas. Customisable look and feel Privacy settings Lots of positive feedback 66 members so far Discussion and collaboration Issues - access - privacy - off-counter time

Twitter – BhamBusiness Birmingham Libraries 2.0

Twitter Use - Ideal for providing information quickly - Good advertising tool - We follow relevant organisations - New followers are joining daily Advice - Secure your name - Be selective about who you follow - Use Twitter little and often - Be interesting, engaging and economical Birmingham Libraries 2.0

An annual festival featuring the best children’s authors, illustrators, storytellers and poets Social networking presence established in 2009 Bebo, My Space and Facebook investigated My Space and Facebook chosen as festival authors were on there Birmingham Libraries 2.0

My Space – marketed at Teens

Birmingham Libraries 2.0 My Space Content - Festival events for teens - Existing video/audio by performers - Blogs about events - Books by festival authors Friends - Authors - Friend requests sent to teens in area who list reading, poetry etc as a hobby - My Space link added to library website and in Young Readers printed programme

Birmingham Libraries 2.0 Facebook – marketed at Parents & Carers

Birmingham Libraries 2.0 Facebook A ‘page’ not a profile Content - All festival events - Pictures of performers - Wall posts about what was going on - Photos of events uploaded during festival - Video of Book Bash Friends - Authors - Library staff and friends and... - Facebook link added to library website and in Young Readers printed programme

Birmingham Libraries 2.0 Young Readers Social Networking Presence Lots of positive feedback Facebook more successful (124 fans Vs 28 friends) Twitter very successful – reaching key local contacts Issues - interactive content & moderation - branding - what happens after the festival? - Network access for staff - who will manage the content? - building on success – Facebook Ads?

Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Any Questions? Birmingham Libraries 2.0