Mobile Integration Traditional Media
“Text Call to Action” Text FIT to to Receive a FREE 3 Day Pass and Join the Sports VIP Network to Receive Exclusive Offers FIT KEYWORD (CHANGES) SHORTCODE (STAYS THE SAME) TEXT MESSAGING 101 To: MSG: FIT
3 Ways to Get an Opt-in 1.Get the client to Text (KEYWORD) to SHORTCODE (72727). a.Point-of-Sale Engagements b.Combine with Traditional engagements c.Use in Social Networks 2.Add the Mobile “Opt-in” Option to your current Website a.Deliver your coupons via text (The environmental friendly way to deliver coupons. No Wasting ink or paper) 3.Written Disclaimer Your clients sign a disclaimer currently? Add the mobile opt-in verbiage, and upload every client into your mobile database. TEXT MESSAGING 101 To: MSG: FIT
AvidMobile LLC., 1400A South 7 Hwy, Blue Springs, MO Tel: +1 (877) 511-mobi | Add to the Pool: Every customer communication includes; a.A chance to enter to WIN a Great Prize b.A coupon for next visit into the store c.A chance to opt-in All Leads are added to the Pool of Potential Customers. These Leads are then marketed to timely over the upcoming months, generating more transactions. Example Marketing Calendars: O’Dowd’s: Come in tonight for Thirsty Thursday’s. Show Msg and get a FREE Appetizer w/ purchase of $15 or more. Reply STOP 2quit
Recent studies show Mobile Marketing to have a greater affect on consumers from a branding perspective than even Television. CNN 2010 Buyers that come in from SMS alerts/reminders buy; The Exact item21% of the time 38% of the time Something other than offer 38% of the time Exact item and something else6% of the time Recent studies show Mobile Marketing to have a greater affect on consumers from a branding perspective than even Television. CNN 2010 Buyers that come in from SMS alerts/reminders buy; The Exact item21% of the time 38% of the time Something other than offer 38% of the time Exact item and something else6% of the time Results are far greater than just “Redemption Rates”
Example of promotion of Mobile and delivery of coupon via text.
Add Mobile’s Call-to-Action with every traditional marketing initiative! Use Across Entire Marketing Strategy: Outdoor, Print, Broadcast, Radio, Online
More Connections to your Clientele Mobile Website- Directions – locations Rich Content – menus/ pictures Capture and more I-phone and Smartphone Apps Web opt-in Script Capture your clients that are on your site Print Collateral Promote your Keywords