The Ultimate Best Seller Program “How To Launch Your Book To Bestseller Status In Record Time” CLASS #4

This Class

When ing Partners Ask them to send you: Ask them to send you: A Description of their bonus gift (ie. 50 words) A Description of their bonus gift (ie. 50 words) The link for the bonus gift The link for the bonus gift A photo or image A photo or image Note: show them samples if they ask Note: show them samples if they ask 3

An Example of a bonus gift A short description of the bonus gift A photo or an image The link for the download page E-Excerpt - New York Times Best Seller "Your Destiny Switch" by Peggy McColl From the New York Times Best Selling book YOUR DESTINY SWITCH e-excerpt by Peggy McColl. Master your key emotions & attract the life of your dreams. With this gift, you receive a excerpt from the release of Your Destiny Switch... a powerful concept and process that can consciously and creatively transform your life. You could call it a paradigm shift in creative consciousness that speaks to your demand for a richer and more experiential engagement in your quest for growth. for the download page: exc&title=Login%20Destiny%20Switch%20Bonus 4

5 Types of Bonuses Teleseminar (new or a recording from a previous one) Teleseminar (new or a recording from a previous one) eBook eBook Discount Coupon Discount Coupon How To Report How To Report eWorkbooks eWorkbooks eGuidebooks eGuidebooks Audio Recording Audio Recording Interviews “Live” Event Video clip/lesson Webinars Consulting Session (for only a certain # of people)

6 Criteria For Gifts Focus on the readers wants/needs Focus on the readers wants/needs Appeal to Your Audience Appeal to Your Audience You Feel Good About the Gift You Feel Good About the Gift It is Attractive It is Attractive Unique/Compelling Unique/Compelling

YOUR Own Bonus(es) An Author’s Guided Audio An Author’s Guided Audio Have expertise in? Have expertise in? Have knowledge of? Have knowledge of? What can you create that may be attractive to others What can you create that may be attractive to others 7

9 Where to Find GIFTS Keyword Searches Keyword Searches New Gifts from partners from other campaigns (from samples) New Gifts from partners from other campaigns (from samples) Search “ebooks” with other keywords Search “ebooks” with other keywords

Request s to Partners Reminder class #2: Ask partners to do 2 things Reminder class #2: Ask partners to do 2 things Support your campaign by sending out an on the day of your campaign Support your campaign by sending out an on the day of your campaign AND AND Offer a bonus gift Offer a bonus gift 10

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Steps to Get the Gifts

Gifts vs. Prizes Are for everyone Are for everyone Each prize is usually for one person only/prize 15

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Rules & Regulations

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21 Gifts for Other Types of Books Children’s Books Children’s Books  Who will buy the books?  What appeals to them?  Mothers – bonus gifts! Novels Novels  Subject areas?  Who is reading?  What appeals to them?  These readers are also interested in other genres

22 Things to Avoid Using ONLY the same old gifts Using ONLY the same old gifts Irrelevant Irrelevant Inappropriate Inappropriate Offensive Offensive No Value No Value Unattractive Unattractive Not Enough Not Enough Too Many Too Many

23 Bonus Gift Checklist Have you categorized the bonus gifts to help the prospect understand what they are getting? Have you categorized the bonus gifts to help the prospect understand what they are getting? Have you personally checked out the bonus gift provider to ensure the bonus gift is ethical, legal, moral and professional? Have you personally checked out the bonus gift provider to ensure the bonus gift is ethical, legal, moral and professional? Is this a new bonus gift? In other words, has this bonus gift ever been used before? Is this a new bonus gift? In other words, has this bonus gift ever been used before? Does it offer real value? Does it offer real value? Do you have a benefit oriented description for the bonus gift? Do you have a benefit oriented description for the bonus gift? Is it “easy” to deliver? Is it “easy” to deliver?

24 Checklist cont’d Would others find it of value? Would others find it of value? Do you have one or two bonus gifts that are truly exceptional? Do you have one or two bonus gifts that are truly exceptional? Will this bonus gift motivate someone to make an instant purchasing decision? Will this bonus gift motivate someone to make an instant purchasing decision? Are you happy with this bonus gift? Are you happy with this bonus gift? Would you feel proud offering this bonus gift? Would you feel proud offering this bonus gift? Do you have enough bonus gifts? Do you have enough bonus gifts?

Important to Know FICTION or Non-Fiction -This formula is the same FICTION or Non-Fiction -This formula is the same Create a benefit-oriented offer Create a benefit-oriented offer Offer must be time sensitive Offer must be time sensitive Create an irresistible offer Create an irresistible offer Bonus gifts attractive to your “reader” (audience) Bonus gifts attractive to your “reader” (audience) 25

The formula is the same… Sales copy still needs to be captivating, have great “appeal”, be benefit oriented and be effective! Sales copy still needs to be captivating, have great “appeal”, be benefit oriented and be effective! The logistics and preparation are also the same! The logistics and preparation are also the same! 26

Your Web Pages Landing Page & Bonus Page Decide if you will do it yourself or hire someone Decide if you will do it yourself or hire someone My webmaster is My webmaster is Show samples from other campaigns to your designer Show samples from other campaigns to your designer Or, do it yourself! Or, do it yourself!

Website Builder 1. Pick a Design (over 2000 designs to choose from) 1. Pick a Design (over 2000 designs to choose from) 2. Make it Your Own (add images, color schemes, sales letter design, format, bullets, options) 2. Make it Your Own (add images, color schemes, sales letter design, format, bullets, options) 3. Publish It 3. Publish It

Other Resources to Create a Website/Sales Page

30 FTC Guidelines Abide by the guidelines us28.shtm us28.shtm Advertising must tell the truth and not mislead consumers. In addition, claims must be substantiated.

To Get Your Book on the New York Times Best Seller List Your book must be “shipping” in the United States (i.e. for sale) Your book must be “shipping” in the United States (i.e. for sale) Choose a ONE WEEK campaign period Choose a ONE WEEK campaign period Concentrate ALL of your promotion/sales to occur during that ONE WEEK Concentrate ALL of your promotion/sales to occur during that ONE WEEK You need a very strong plan You need a very strong plan You need to be fully committed to doing the work You need to be fully committed to doing the work

Gabby Bernstein From: Gabrielle Bernstein From: Gabrielle Bernstein Subject: I made the NY Times list! Subject: I made the NY Times list! Date: January 9, :44:50 PM EST Date: January 9, :44:50 PM EST To: Peggy McColl To: Peggy McColl Peggy,I want to thank you. I surpassed our 10k goal and made it to #5 on the Advice and How to list! I just found out today! Our conversation really helped me a lot. Peggy,I want to thank you. I surpassed our 10k goal and made it to #5 on the Advice and How to list! I just found out today! Our conversation really helped me a lot. Xoxo Xoxo G

Nick Ortner April 2 nd 2013 April 2 nd 2013 Paid affiliate commission (50%) Paid affiliate commission (50%) Select Bonus Gifts Select Bonus Gifts Focusing on New York Times Focusing on New York Times

Nick Ortner

Create a Promotional Plan 39

For Your Online Best Seller Campaign Have an Option for MORE than 1 book (bonuses) Have an Option for MORE than 1 book (bonuses) Add the TAF option Add the TAF option Give the partners a bonus Give the partners a bonus Have an affiliate commission component Have an affiliate commission component

Best Seller “Extra Mile” Ideas Incentives for JV partners Incentives for JV partners Bonus Call with YOU Bonus Call with YOU One of your own downloads One of your own downloads Promotion of THEIR product to your list/new list Promotion of THEIR product to your list/new list Offer Valuable Incentives for Buyers Offer Valuable Incentives for Buyers More Bonuses for Multi-book purchase options More Bonuses for Multi-book purchase options 1 copy = bonus gifts listed 1 copy = bonus gifts listed 10 copies = PLUS extra bonus 10 copies = PLUS extra bonus 25 copies = PLUS a big bonus 25 copies = PLUS a big bonus 41

Multi-Book Clarification You can offer a multi-book purchase option but Amazon.com will count a 10 book order as 1 book (as far as the ranking is concerned) You can offer a multi-book purchase option but Amazon.com will count a 10 book order as 1 book (as far as the ranking is concerned) HOWEVER HOWEVER New York Times will look at and receive reports based on TOTAL # of books shipped and count EACH book shipped in their totals (toward the best seller list) New York Times will look at and receive reports based on TOTAL # of books shipped and count EACH book shipped in their totals (toward the best seller list) 42

A unique offer… A unique offer… 43

Short Ad 44 My friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to discover your Zone of Genius, which allows you to experience continuous waves of organic good feeling, abundant wealth and genuine love. The Big Leap gives you a unique set of tools to help you move into a new space of effortless manifestation, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies. Buy the book today during the official launch celebration and get your name entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions), receive special rewards for buying multiple copies and lots of exciting gifts from friends who are helping with the launch. I urge you to get the book today and put its magic to work for you! Learn more here:

Longer copy 45 Our friend Gay Hendricks has written an amazing new book, The Big Leap, and I really think you will benefit from reading it. The Big Leap shows you how to do several things that are incredibly important right now: How to discover your Zone of Genius How to overcome the Upper Limit Problem, an invisible barrier that keeps you from making your Big Leap into your Zone of Genius How to use a specific affirmation that takes you past your upper limit and centers you in your Zone of Genius How to experience continuous waves of organic good feeling, abundant wealth and genuine love The Big Leap gives you a unique set of tools for achieving those goals, backed up by Gay’s 35 years of experience in coaching everyone from billionaires such as Michael Dell to rock stars to 12-year-old prodigies. Plus, buy the book today during the official launch and you get several major extras: Your name is entered into a drawing for a $10,000 day of consulting with Gay (which includes two one-hour follow-up sessions) You get lots of cool gifts from friends who are helping with the launch When you visit the site, check out the rewards for buying multiple copies for friends, family or classes. I urge you to get the book today and put its magic to work for you. Learn more here:

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Multi Book Purchase Options peggymccoll. com 48

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50 You can also order the book from your local bookseller and still receive the bonuses. In In order to receive your bonus gifts, please fill in the registration information requested below. You will then be taken to the bonus gift page. First Name I purchased (1 copy/5 copies/50 copies) Confirmation or Receipt Number I'd like to receive news updates from The Hendricks Institute.

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Many partner gifts listed below on this page

55 Amazon (US): #23 in Books #2 in Books > Health, Mind & Body > Self-Help > Personal Transformation Amazon (Canada): #7 in Books #2 in Books > Health, Mind & Body > Self-Help > Personal Transformation Barnes and Noble: #19 in Books

What else can you do to promote? VideosBlogsMedia Speaking Engagements Article Placement Newsletter Inserts Live Events/Launch Parties Quote of the Day sites Social Media 56

Many Paths – Choose a few & focus Media Release Article Placement Bloggers/Social Media 57

Social Media Ask people to tweet or post DURING the week of your campaign Ask people to tweet or post DURING the week of your campaign Give people the CONTENT to post Give people the CONTENT to post

Your book! Your book! Book Yourself on Radio Shows Book Yourself on Radio Shows Create Your Own Podcasts Create Your Own Podcasts Create Your Own Teleseminar Series Create Your Own Teleseminar Series Interviews can help you sell : 59

During the Interview Mention the URL / Website (make sure it is easy to remember) Mention the URL / Website (make sure it is easy to remember) Tell folks to go TODAY to ORDER Tell folks to go TODAY to ORDER Let them know what they get (the bonuses) Let them know what they get (the bonuses) 60

Radio Shows Search Online Search Online Blog Talk Radio Blog Talk Radio Voice America Voice America Wikipedia Wikipedia Top Radio Shows Top Radio Shows to_radio_programs#Popular_radio_shows_in_the_Un ited_States to_radio_programs#Popular_radio_shows_in_the_Un ited_States to_radio_programs#Popular_radio_shows_in_the_Un ited_States to_radio_programs#Popular_radio_shows_in_the_Un ited_States 61

Contacting the Hosts / Producers The Hosts are looking for great CONTENT The Hosts are looking for great CONTENT Interested in what is interesting Interested in what is interesting Give them the “show idea” Give them the “show idea” Have the Host Interview Questions Ready Have the Host Interview Questions Ready Have your BIO Ready Have your BIO Ready Let them know that you intend to send listeners to a website for a special promotion Let them know that you intend to send listeners to a website for a special promotion 62

Articles Creates informative, content rich articles Creates informative, content rich articles Create benefit oriented titles for your articles Create benefit oriented titles for your articles Your article tagline should point to your site to get readers to check out your promotion Your article tagline should point to your site to get readers to check out your promotion List your articles with many directories List your articles with many directories 63

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Press/Media Releases Write a Release that is tied to current events and what people are searching for online Write a Release that is tied to current events and what people are searching for online Put your keywords in the release and include links to your web pages Put your keywords in the release and include links to your web pages Post the Media Release on your website too Post the Media Release on your website too Post them to PRWeb.com or other Media Release Directories Post them to PRWeb.com or other Media Release Directories 65

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Online press kits

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Create Informative/Entertaining Videos Keep it SHORT Keep it SHORT Keep it engaging Keep it engaging Have the URL very clear for viewers Have the URL very clear for viewers You can easily create a powerpoint presentation using pictures and text (add audio too) You can easily create a powerpoint presentation using pictures and text (add audio too) Put your videos on Google, YouTube, Yahoo, and as many other directories as possible Put your videos on Google, YouTube, Yahoo, and as many other directories as possible ASK people to share with others ASK people to share with others 70

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Blogs Create great content for blogs suitable for blog content Create great content for blogs suitable for blog content Offer your valuable content to bloggers Offer your valuable content to bloggers 73

Finding More Popular Blogs

Speaking Engagements Secure speaking engagements (live in-person audiences or virtual audiences) Secure speaking engagements (live in-person audiences or virtual audiences) Sell books during the “event” and take the orders Sell books during the “event” and take the orders Process the orders on amazon.com AND bn.com during the week of the promotion Process the orders on amazon.com AND bn.com during the week of the promotion

MOST IMPORTANT US Online Popular Bookstores US Online Popular Bookstores Books must ship during a one week period Books must ship during a one week period Get as much “attention” and book sales during that ONE week period Get as much “attention” and book sales during that ONE week period Give yourself PLENTY of time to prepare Give yourself PLENTY of time to prepare Remember – it is all about getting as many book sales as possible Remember – it is all about getting as many book sales as possible

Phase 2