Incorporating Newsletter Design Elements Chapter 11

Creating Enhanced Newsletters Table of Contents Table of Contents Headers/Footers Headers/Footers Masthead Masthead Pull Quotes Pull Quotes Kickers Kickers Sidebars Sidebars Captions Captions Ruled Lines Ruled Lines Jump Lines Jump Lines Graphics Graphics Illustrations Illustrations Photos Photos End Signs End Signs

Enhanced Newsletter Elements Footer Header Table of Contents Photo Pull Quote Masthead Sidebar Caption Jump Line End Sign Kicker

Formatting a Newsletter Columns Columns Text Boxes Text Boxes Tables Tables

Evenly Distributing Columns Insert Continuous Section Break to balance columns Insert Continuous Section Break to balance columns

Linking Text Boxes Create text boxes as containers of body text Create text boxes as containers of body text Select text box containing body text, click Create Text Box Link button, click inside text box that will hold overflow text Select text box containing body text, click Create Text Box Link button, click inside text box that will hold overflow text

Using Scanned Images Equipment that converts a photograph, drawing, or text into a compatible digital file format File format invented for scanning is.tiff (or.tif); can also save in.bmp,.gif,.wmf, or.jpeg formats Click Insert, Picture, From Scanner or Camera

Using a Digital Camera Images are saved in.jpeg (.jpg) file format Images are saved in.jpeg (.jpg) file format Click Insert, Picture, From Scanner or Camera Click Insert, Picture, From Scanner or Camera

Copy Fitting Techniques Increase or reduce margins Increase or reduce margins Change justification Change justification Change typeface, type size, or style Change typeface, type size, or style Increase or reduce spacing before or after paragraphs (leading) Increase or reduce spacing before or after paragraphs (leading) Use hyphenation Use hyphenation Condense or expand spacing between characters (kerning and/or tracking) Condense or expand spacing between characters (kerning and/or tracking)

Copy Fitting Techniques (Cont.) Add or remove a sidebar, pull quote, kicker, or end signs Add or remove a sidebar, pull quote, kicker, or end signs Edit text Edit text Resize or remove graphics, photos, or objects Resize or remove graphics, photos, or objects Add or remove graphic lines Add or remove graphic lines Add or remove bullets Add or remove bullets