The optimal fresh chain

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Presentation transcript:

The optimal fresh chain

FrEsteem 16 Growers > 300 Hectares Tomatoes Cooperative growers association: 16 Growers > 300 Hectares Tomatoes 31 Growers > 140 Hectares Peppers Packing station > Optimal fresh chain > 100 % traceability Certificates > Globalgap, BRC, IFS and Tesco Nurture

Royal Pride Holland Products: Cherry on the vine tomatoes Cocktail on the vine tomatoes Vine tomatoes Surface: 43.5 hectares Packing: Greenpack Sales: Terra Natura International Additional Details: 2008 > Royal Pride Holland was awarded the title of agricultural entrepreneurs of the year and is also listed in the SME sector top 100.

Royal Pride Holland Lighting: All varieties available Year-round (30 hectares) Year-round: High stable quality Maximum taste

GS1 - databar - METRO: MADE TO TRADE - Benefits: Reduced costs Optimized logistic processes Improved data interchange (EDI) Optimized commercial process

Social Responsibility 2

The “Dutch tomatoes” - project From farm to fork Grower Packhouse Transport Consumer

The “Dutch tomatoes” - project Biological crop protection use Crop data Harvest forecast Scouting on enemies Quality control Grower

The “Dutch tomatoes” - project Grower announced new lot via computer Grower creates pallet label Packhouse

The “Dutch tomatoes” - project Transport arranged by Greenpack Lot arrived at Greenpack

The “Dutch tomatoes” - project QC at Greenpack QC information returns to grower Packhouse

The “Dutch tomatoes” - project Order in system assigned to a production line Product on transport to production line Packhouse

The “Dutch tomatoes” - project Specs and packaging are known in the order Packhouse

The “Dutch tomatoes” - project Specs and packaging are known in the order Packhouse

The “Dutch tomatoes” - project After packing pallet number is generated by the system Packhouse

The “Dutch tomatoes” - project Full traceability back to the grower by: Name client Details label (Product + L-code + GLN/GGN) Pallet label (Product + L-code + GLN/GGN) Metro Sweet Pearl 10x250g L-38-05 GGN 4049929476547 GLN 8715817102008 Packhouse

The “Dutch tomatoes” - project QC on ready product Shelf life test Packhouse

The “Dutch tomatoes” - project After QC product is assigned to loading place Packhouse

The “Dutch tomatoes” - project Order will be loaded by using delivery note Registration of loading date, transporter, dock board , order picker Packhouse

The “Dutch tomatoes” - project Transport documents have to be signed Transport to depot client by external specialist Packhouse

CONSUMER - RETAILER - GROWER The “Dutch tomatoes” - project From farm to fork by data bar Grower Consumer Maximum freshness in store by use of BBD Advanced consumer information at POS: e.g. country of origin, allergens (marketing activities) SATISFIED CONSUMER - RETAILER - GROWER

Thank you for your attention! Ton den Boer - Sales manager Germany Tel.: +31 174 519 136 E-Mail: ton@tniholland.nl