Introduction to Persuasive Speaking Part 1: Communication, Speech Types & Purposes John E. Clayton Nanjing University, Spring, 2005

John Clayton BS – Business, Brigham Young University MBA – Utah State University Joined IBM 1970 Retired 2003 Currently teaching English Writing & Public Speaking at Nanjing University Married 36 years 8 children 17 grandchildren

My Family

I Was Once Skinny

Class Policy Your attendance at every class is expected. If you miss a class, you must make-up the work missed. Class starts on the hour – be on time. 10 minute break between hours There is a 10 RMB materials fee for the class.

Class “Add” Policy Because of the nature of this speech class, only 30 students may participate and receive credit. Additional students may audit the class, but they will not participate, and will not receive credit. Audit students should try to sit toward the back of the classroom.

Syllabus 02/28 Orientation; Photos; Communication; Speaking types & purposes 03/07 Persuasion and reasoning; Peer Criticism 03/14 Speech 1 03/21 Review of speech 1; Audience analysis 03/28 Speech writing process; 04/04 Speech components & outline; Monroe sequence 04/11 Speech 2 04/18 Review of speech 2; Overcoming fear; 04/25 Selecting topic and thesis 05/02 HOLIDAY – NO CLASS 05/09 Researching & supporting material 05/16 Speech 3 05/23 Review of speech 3; Speech delivery tips 05/30 Using visual aids 06/06 Clean-up – final review and preparation for speech 4 06/13 Speech 4 06/20 Speech contest prep; Final exam; Evening – speech contest

Objective – to Change & Improve

Types of Communication Conversation Mass Communication A speaker delivers a message with a specific purpose to an audience who are present. Public Speaking

Basic Elements of Communication SpeakerListeners Message NOISE Feedback

Basic Elements of Communication Speaker - You Listeners – Your audience Message – The point you are trying to make Noise – Barriers to communication Feedback – Information back to the speaker

Feedback Information from the audience Is my message being received as planned? Do I need to change anything? Verbal clues – comments from the audience. Non-verbal clues - gestures, facial expressions, body movements, sounds.

Noise Physical distractions noise, poor lighting, uncomfortable seating, unpleasant smells, interruptions, restricted time, etc. Emotional distractions Pressures (work, health, money, etc.), mood, enforced attendance, fear, shyness, aggression, resistance to learning, too old to learn, status differences, etc. Barriers to Communication Language and cultural differences vocabulary, unusual words, gestures, etc.

Inform - training, new issues, etc.  Persuade - convince, motivate Entertain - club, wedding, etc. Purposes of Public Speaking Goal: express opinions and viewpoints in an orderly, civil way, regardless whether or not the audience shares your viewpoint.

Types of Presentations Impromptu spontaneous, spur of the moment Extemporaneous some preparation; not memorized or written Manuscript speech read from a manuscript Memorized speech presented entirely from memory

Speech Grading Content (6 points) Topic related to the assignment?Are facts accurate? Main points supported by evidence?Anything important missing? Organization (7 points) Clear introduction? Purpose communicated in introduction? Clear conclusion? Conclusion reiterate main idea? Main points clearly articulated? Is the order logical? Delivery (7 points) Eye contact with audience? Loud enough? Distracting mannerisms avoided? Appropriate gestures? Prepared enough not to need notes? Visual aids appropriate?

Key Points to Remember Five Factors in Communication Speaker, Listener, Message, Noise, Feedback Why Use Public Speaking? Orderly way to express opinions & viewpoints Three Key Uses Inform, Persuade, Entertain Speech Types Impromptu, Extemporaneous, Manuscript, Memorized

Homework Begin preparing your first speech To be presented March 14th 3 minutes Written out Topic: “Why you should visit my hometown”

Begin Now Begin homework assignment NOW, while I take your picture