Social Media 101: Twitter
Agenda Personal Background Social Media Background Why Twitter? How do you use Twitter, in general? – What should you do? – What shouldn’t you do? – Building your brand Increase Following & Engagement Helpful Hints, Tools, & Sites
Personal Background Kevin MacDonald CMA, CPA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media
Social Media Background Kevin MacDonald CMA Twitter since March Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007
Social Media History
Why Twitter? Breaking News Following Trends
Trends
Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media
Twitter Demographics (2014)
Why Twitter? Breaking News Following Trends Largest Breath of Demographics in Social Media Most Interactive Platform
What To Do? Communicate Message Behind Your Brand
What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers
RT / Favorite / Engage & Converse
What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible
Use Pictures, Links, & Videos
What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags
Popular Hashtags #yeg – City of Edmonton #yegwx – Edmonton Weather #yegtraffic – Local Traffice #yegbiz – Edmonton Business #ybcevents – Edmonton Business Events #yegre – Edmonton Real Estate #(Occupation) – Various (#yegfit) #FF – Follow Friday #TBT – Throw Back Thursday
What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet
Completed Profile?
Completed Profile!
What To Do? Communicate Message Behind Your Brand Retweet (RT) & Favorite Tweets, Engage, & Converse with Followers Use Pictures, Links, and Videos as much as Possible Use #hashtags Complete Profile with Picture & Pinned Tweet Value/Conversation vs Selling
What Not To Do? DON’T SELL!!!!! (10% of tweets) Just Talking About Yourself Break all da Rules of Grmmar + Spalling Auto DM People Be Controversial Ignore Mad Customers Good guidelines: media-marketing-guidelines/: media-marketing-guidelines/
Mad Customers
Increase Following & Engagement Know WHO your audience is & what they WANT
Who Are Your Followers?
Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum)
Using Pictures with Your Tweets
Increase Following & Engagement Know what your audience WANTS Use Pictures with Your Tweets (at a minimum) Refine your tweets Repeatedly use your good material Personality
Video: Twitter for Biz
Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools
Sites to Help You Site with Pictures
Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools Ask for Help! Community is there to @MarketingRxCa
One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication
Please Remember!
Any Additional Questions?
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Social Media Templates to Use templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e templates/?utm_source=twitter&utm_mediu m=owned_social&utm_campaign=social_hoot suite&hootPostID=a2a2d75c16f0fd49b97a8ca 1f9e9b55e
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Suggested Video: Watch What You Say ine_shaming_spirals_out_of_control?utm_source=newsletter_dai ly&utm_campaign=daily&utm_medium= &utm_content=ima ge__ #t