RULES OF PERCEPTUAL ORGANIZATION Proximity: obects that are close to each other tend to be perceived as belonging together Similarity: similar things are.

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Presentation transcript:

RULES OF PERCEPTUAL ORGANIZATION Proximity: obects that are close to each other tend to be perceived as belonging together Similarity: similar things are perceived to belong to a group Continuity: sensations that appear to create a continuous form are perceived as belonging together

DEPTH PERCEPTION Monocular Cues: need only one eye to be perceived Binocular Cues: both eyes are required

PERCEPTUAL CONSTANCIES Size Constancy: tendency to perceive an object as being of one size no matter how far away the object is Color Constancy: tendency to perceive objects as keeping their color even though different light might change the appearance of their color

PERCEPTUAL CONSTANCIES Brightness Constancy: tendency to perceive an object as being equally bright even when the intensity of the light around it changes Shape Constancy: the knowledge that an item has only one shape no matter what angle you view that item from

SUBLIMINAL MESSAGES a signal or message embedded in another object, designed to pass below the normal limits of perception A subliminal message is not intense enough to produce a sensation but has sufficient intensity to influence the behavior and mental processes of one's mind