Chapter 8.3: Sensation & Perception

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Presentation transcript:

Chapter 8.3: Sensation & Perception Mr. McCormick Psychology

What are subliminal messages? Do-Now: (In Journal) What are subliminal messages? Can you identify any examples of subliminal messages used in advertisement?

Subliminal Messages Subliminal Messages: Brief auditory or visual messages that are presented below the absolute threshold (the weakest amount of a stimulus that a person can detect half the time) Sub = Below Limen = Threshold Absolute Threshold: http://garyfisk.com/anim/threshold.swf

Absolute Threshold 0 5 10 15 20 25 Stimulus Intensity (lumens) Proportion of “Yes” Responses 0.00 0.50 1.00 0 5 10 15 20 25 Stimulus Intensity (lumens)

Subliminal Messages in Advertising

Subliminal Messages in Advertising

Subliminal Messages in Disney

Subliminal Messages in Disney

Subliminal Messages Are subliminal messages (visual/auditory) effective? Why or why not?