Advertising History Unit 2, Lesson 7 Copyright © Texas Education Agency, All Rights Reserved.

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 3  Industrial Revolution – An Economic force that yielded the need for advertising.  Dailies – Newspapers.  Consumer Culture – A way of life centered on consumption.  Branding – Manufacturers had to develop brand names so that consumers could focus their attention on a clearly identified item.  Pure Food and Drug Act – Required manufacturers to list the active ingredients on their labels.  Subliminal Messages – Subconscious advertising to buy things one did not want or need.  Creative Revolution – Art directors and copywriters having a bigger say in the management of their agencies.  Infomercial – A long advertisement that looks like a talk show. Thirty minutes in length.  Interactive Media – All direct measurement of ad exposure and impact, quickly revealing those that perform well and those that do not. Terms Copyright © Texas Education Agency, All Rights Reserved.

 4  Early households were self-sufficient.  Early Towns – population grew and people gathered into towns for protection.  Early Commerce – people began to barter.  In America, the first newspaper advertisement is said to have appeared in 1704 in the Boston Newsletter. Before 1800 Copyright © Texas Education Agency, All Rights Reserved.

 5  Changed the world in many ways  Introduction of the sewing machine  Made mass production a possibility  Dailies were sold to the masses The Industrial Revolution Copyright © Texas Education Agency, All Rights Reserved.

 6  – Advertising ushered in what has come to be known as “consumer culture.” A way of life centered on consumption.  1906 – Congress passed the Pure Food and Drug Act.  1920s – Prosperous times. Advertising gave people permission to enjoy life.  1930s – The Great Depression – The public saw advertising as something bad.  1940s – Radio stations rose from a few to 814.  1950s – Advertisements circulated around youth culture. 1900s Copyright © Texas Education Agency, All Rights Reserved.

 7  Cultural Revolution in the 1960s.  Ads were slow to respond to the changes.  Advertising portrayed women and minorities in subservient roles.  The “creative revolution” emphasized turning products from science and research to art and inspiration.  A time when ads promoted rebellion. 1960s Copyright © Texas Education Agency, All Rights Reserved.

 s  1970s marked the beginning of the feminist movement.  Advertisers started to present women in “new” roles and included people of color.  This period was also known as the era of self-help and selfishness.  The 70s added regulation and protection of children.  Most families had a television, thus the “TV dinner” was born. Copyright © Texas Education Agency, All Rights Reserved.

 9  The average American had twice as much income as his parents had at the end of WWII.  Consumers had a lot of income to spend.  Many ads were social-class and values conscious.  Technology in television changed everything with MTV music television.  Used celebrity endorsement’s to promote.  The age of the infomercial. 1980s Copyright © Texas Education Agency, All Rights Reserved.

 10  Advertising was fast, and it was everywhere.  Ads targeted a media-savvy audience.  Concerns about the World Wide Web killing regular advertising.  Interactive Media allowed direct measurement of ad exposure and impact.  More ads started to appear on websites. 1990s Copyright © Texas Education Agency, All Rights Reserved.

 11 The New Millennium  Ads are visual, young, and stylish.  Big changes in technology and web advertising with three aspects: Interactive Wireless Broadband  Consumers turned Digital Video Recorders (DVRs) automatically to record programs Copyright © Texas Education Agency, All Rights Reserved.

 12 Advertising History Project Working in Groups of four, students may choose from one of the decades below for their project.  1950s Era  1960s Era  1970s Era  1980s Era  1990s Era  2000s Era  Groups must provide a 10 slide, multi-media presentation  Specific advertising methods  Popular companies and products  Several advertisements  Current events of decade  Fashion trends ads  Important facts  Explanation of how this decade impacted other decades  Remember to have an introductory and conclusion slide  All Group members will participate in presentation. Please review presentation rubric as you will be given an individual grade for your project. Formal Assessment Copyright © Texas Education Agency, All Rights Reserved.