Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-1 Chapter One: What is Public Relations, Anyway?

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-2  In the early 21 st century, public relations and social media have emerged as powerful societal forces.  Together, they have revolutionized the way we communicate with key publics around the world.  What current events can you think of that underscore this new reality?

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-3 In numbers:  It is a multi-billion dollar business practiced by 158,000 professionals in the U.S. alone.  Employment growth is expected to increase faster than average through the year  Public relations has grown rapidly across the globe: From Europe to China; Latin America to Africa.

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-4 Let’s define the field…

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-5 One definition to consider……

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-6 “Public relations helps an organization and its publics adapt mutually to each other. Public relations is an organization’s efforts to win the cooperation of groups of people.”

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-7  R = Research  A = Action  C = Communication  E = Evaluation

 B: Background  R: Research  O: Objectives  S: Strategy  I: Implementation  E: Evaluation Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-8

Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1-9 “Ho Ho Ho—Out Goes the I-Man” Review this case on page 17 & 18. As a class, discuss:  Had you been advising Imus, what would you have counseled him to do/say after making his racial slur?  How would you have counseled him with respect to Al Sharpton? Would you have gone on Sharpton’s radio show?  Imus on “Today” with Matt and Al Imus on “Today” with Matt and Al