Fundraiser and Communicator? Nonprofit PR Success

Public Relations defined How is nonprofit PR the same/different? The public relations plan Tactics to work smarter Questions & Answers Today’s Talk

Public Relations How we communicate and build relationships with all of our publics

Nonprofit PR - The Same or Different? PR Plan elements are basically the same Public/audience, budget, resources may be different Current economic conditions have lessened the differences

Research Goal Objective Strategy Action/Tactic Timeline Budget Evaluation The PR Plan - ReGOSATBE

Poll, focus group, mail questionnaire Man on street, post question on Facebook or Twitter, interview past donors, talk to peers Research Formal or informal

The big, hairy audacious accomplishment Be the top-of-mind organization when Alaskans think “advocacy for girls.” Put ourselves out of business when no Alaskan goes to bed hungry. Goal

Public - who do we need to reach? Effect - what effect do we want to have? Level - to what degree? Timeline - how long do we have to get it done? Example: Convince 50 of our current donors to increase their level of support over the next six months Objective P.E.L.T.

How you’re going to do it Example: Fifty add some $50s campaign Strategy

Actions/Tactics The PR tools in the toolbox Direct mail campaign Special event/reception Collateral-brochure, flyer Workshop on Planned Giving Launch online giving capability Board member in-person meetings

Who is doing what and when Timeline

Budget What’s it going to cost

Evaluation Did we accomplish our objectives? How many donors did we get and how much more did they donate?

Nonprofit Tactics Collaborate with others Find volunteers/board members with specific skill sets May have to forego advertising Out of box thinking is even more critical Social Media-try to keep up! Smaller budgets and less resources mean work smarter, faster and focus on results

Tactics that Work Jr. Classic video for Kenai River Sportfishing Association

Tactics that Work World Wildlife Fund - Media Relations News Release March 6, 2009 Contact: Margaret Williams, WWF, (907) Kathy Day, KD/PR, (907) or cell Pribilof Island Ship Grounding Highlights Urgency for Shipping Safety in Alaska Anchorage (March 6, 2009) – Residents of St. George Island, the US Coast Guard’s Pacific Strike Team, local USCG personnel, and a marine salvager are converging on the remote Bering Sea island to respond to the grounding of a Seattle-based trawler, the M ar-Gun, on the wildlife-rich island. With the crew of the 112- foot fishing vessel safely rescued, the quickly assembled emergency responders have now turned toward the task of removing oil from the ship before it leaks onto the beaches of one of America’s largest seabird colonies and summer breeding ground for thousands northern fur seals

Tactics that Work

Alaska Children’s Services - tell your people stories

Tactics that Work Pick. Click. Give. Make lemonade out of lemons

Questions? Contact Information: (907)