What is Marketing?.  The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

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Presentation transcript:

What is Marketing?

 The process of developing, promoting, and distributing products and services, to satisfy customers needs and wants.

GoodsServices  Tangible products  What are some examples?  Intangible products  What are some examples?

 Companies survive and prosper through meeting the needs and wants of customers.  Customer satisfaction is the main focus

 Market ◦ Potential customers with same needs ◦ Customers who have desire & ability to buy product  Target Market ◦ Specific group of consumers that an organization selects as the focus of its marketing plan ◦ Demographics: age, sex, income, education level

The Four Ps ProductPricePlacePromotion

What will we sell?  Designing  Naming  Packaging

How much should we charge?  Costs  Competition  Demand

Where should we sell our product?  Distribution  Logistics

How do we communicate our product to our target market?  Advertising  Personal Selling  Sales Promotions  Publicity

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