Cisco Corporate Overview

Market Capitalization Leadership January 1995November 2005November 2009 Cisco $10B Top 12 Competitors $71B Cisco $110B Top 11 Competitors $60B Cisco $129B Top 11 Competitors $23B

Market Share Leadership 0% 20% 40% 60% 80% 100% Digital Video: IPTV 65 % Cisco/SA 0% 20% 40% 60% 80% 100% Switching: Modular/Fixed Cisco/SA 70 % 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Security Cisco Security 35 % 0% 20% 40% 60% 80% 100% Voice Cisco 28 % 0% 20% 40% 60% 80% 100% Wireless: LAN Cisco 54 % 0% 20% 40% 60% 80% 100% Storage: Area Networks Cisco 24 % 0% 20% 40% 60% 80% 100% Routing: Edge/Core/Access Cisco 57 % 100% 0% 20% 40% 60% 80% Networked Home Linksys 45 % 0% 20% 40% 60% 80% 100% Web Conferencing Cisco/WebEx 50 %

Security Voice Routing: Edge/Core/Access Digital Video: IPTV Wireless: LAN Networked Home Switching: Modular/Fixed Storage: Area Networks Web Conferencing Market Share Leadership 28 % 67 % 70 % 24 % 50 % 54 % 35 % 57 % 50 % 65 % 70 % 35 % 28 % 54 % 24 % 57 % 45 % Only company with leadership across all segments 45 % Integration as sustainable competitive advantage Diverse product portfolio for long-term stability

Strong Geographical Balance Q1 FY10 Fiscal Revenue by Geography U.S. and Canada Japan Emerging Markets Asia Pacific Europe $5.0B (10%) Y/Y $0.4B 2%Y/Y $0.9B (30%) Y/Y $1.0B (6%) Y/Y $1.8B (15%) Y/Y Total $9.0B(13%) Y/Y

John Chambers, Chairman and CEO, Cisco “Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet— providing connectivity—to the platform that will change the way we work, live, play and learn.” The Network as the Platform…

Collaboration/ Web 2.0 Network as Platform Network of Networks All in One: Data/Voice/Video Market Transitions Our strategy is guided by the market transitions that affect our customers.

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 3–5 Year GoalsCisco StrategyFY ’10 Initiatives Intelligent Information Network 3-5 Year Goals Initiatives Business Architecture Technology Architecture The Network as the Platform…

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 network the as the platform Mobility Data Video Voice Data Mobility Voice Video Enterprise Service Provider SmallCommercialConsumer Information FreedomCommunications Entertainment Public Sector Cisco: The Convergence Innovator One Seamless, Transparent Customer Experience

© 2006 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Creating Sustainable Differentiation Through Platform Leadership Products Systems Solutions & Business Models Architectural Plays

a place where everyone is connected That’s the Human Network connect culture community employees customers Cisco allows people tolocally and globally collaboration

The Cisco Vision changing the way we to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners The Mission work,and learn. SM live,play,

Innovation Quality Team Collaboration / Teamwork Market Transitions Fun Drive Change Empowerment Open Communication Profit Contribution (Frugality) No Technology Religion Continuous Improvement/ Stretch Goals Inclusion Trust/ Fairness/ Integrity Giving Back culture Customer Success

Business Architecture + Technology Architecture Network as the Platform Technology Architecture Business Architecture Cisco’s customers drive our strategy—we deliver long-term relationships and customer satisfaction based on customer needs culture Cisco 3.0 Global Approach Services-led Solutions

culture employees …are our competitive advantage service 1/6 engineering 1/3 sales 1/3 other 1/6 employees 63K + countries offices 450 +

the idea of community no longer culture applies to just townscitiesor countries

your is wherever you need to interact. community

we believe belongs to everyone. Sustainable Business Practices Networking Academy Make Every Connection a Green Connection Volunteerism community

Go-to-Market / Investment Strategy Acquisition Strategy Internal Innovation Innovation as a means of evolving through… technology Innovation BuildBuy Partner

Internal Innovation Engineers 20,000+ Major Labs Worldwide 30 Patents Issued 5000 Patents Filed Annually 700 Build

Internal Innovation Source: Yahoo Finance, Company Financial Statements, analyst estimates used for IBM, Intel and HP FY09 IBMMicrosoftIntelHP $5.2B 14% Cisco R&D Commitment R&D as Percent of FY09 Revenue 6% 15% 16% 3%

Acquisition Strategy Buy Market Acceleration Market Expansion New Market Entry

Go-to-Market / Investment Strategy Partner Best In Class Long-Term Partnership Mutually Beneficial

(cont) (cont) (cont) Acquisition Summary 2009

John Chambers Chairman and CEO “Cisco is truly dedicated to customer success. Our mission is to shape the future of the internet by creating unprecedented value and opportunity for our customers, partners, shareholders, and employees.”

Cisco’s History of Customer Satisfaction Source: Cisco annual survey; measured on a scale of 1 to 5 in fiscal years years of history— formally tracking customer satisfaction Central part of Cisco’s culture Customer satisfaction tied to the bonus plan

historytechnologycustomersculture historytechnologycustomersculture

ewolcme to thehumannetwork.