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2 Begin with the end in mind!

3 Understand Audience Needs Stakeholder Analysis WIIFM Typical Presentations Expert Peer Junior

4 Driver AmiableExtrovert Analytical Assertive Quick Decisions Long Attention Span Attention to Detail Organised Emotion Effect of Type

5 Steps Stakeholder Analysis

6 Discreet Steps 5-6 minutes – Why? Creative Process Phases Pyramid

7 Why do we need Structures? It makes it easy for : you to write you to deliver the audience to understand

8 General Structure Start Middle End or Intro Body Conclusion

9 P.R.E.P. Proposition or Position Reason Example Proposition or Position

10 Chronological Past Present Future

11 Future Fix Problem Cause Solution

12 A.I.D.A. Attention Interest Desire Action

13 3 Tells Tell Em

14 Story Must have no opening summary Must prompt question – What happens next Leave Open Loops

15 Story Structure Set the scene Introduce the characters Begin the journey Encounter the obstacle Overcome the obstacle Resolve the story Make the point

16 Whats coming next?

17 Grab Their Attention 6 Great Starts Story A question Past or Future A fact or statistic Analogy Saying or quotation

18 KISS Timing Use 120 words a minute as a guide Make it understood Aim for 4-6 letter per word

19 Additional Passes To add relevance and reality To add humour To add Body Language and Props

20 Great Visual Aids and Props Add visual impact Makes memorable People remember props

21 Add impact with PowerPoint What its good at What its not Powerful Titles

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27 Read 20% Hear 30% See 40% Say 50% Do 60% Hear See Say Do 90% How We Remember Why Involve the Audience?

28 Leave them on a high Use Emotions Calls to Actions Sense of Achievement

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30 Point to Key Area

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40 Whats coming next?

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44 Nerves? (

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46 X 55%

47 Adding Body Language Be yourself Make Body Language Natural 55%/38%/7% Rule How we take in information Visual Audio Kinaesthetic

48 Speech Map

49 Overcoming Nerves Be familiar with the environment Know material well Know Audience Know Room Concentrate on Message Dont apologize Be prepared Practice

50 Notes Always have available Use as you need Try different types Use Treasury Tag Try Mind/Speech Maps

51 Speech Map

52 Effective Rehearsal Write on 6x4 cards Rehearse Randomly Tape yourself Play back in car

53 In Control with Q&A Listen Clarify and make positive Are they comfortable You dont have to answer Stay on target Use a structure Take off-line Dont counter punch

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55 Extenal Liquid Fuel Tank Solid Fuel Boosters Orbiter Vehicle

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60 Will You Influence? Reciprocation Liking Social Proof Commitment & Consistency Scarcity Authority

61 Summary Develop Database Pick Subject Know end Define Steps Select Structure Fill out Flesh Add Reality, Humour and Visual Aids KISS Notes

62 Summary Grab Their Attention Add Body Language Use Great Props Add impact with PowerPoint Involve the Audience Leave them on a high Overcome Nerves Control Q & A session