Chinese Pasta King

By Lily, Nicole, and Helen

1 Anecdote Catalogue Reflection Gem

Reflection

1.Asking foreign teachers from UK for reseach 2. post two questions on Quora Market Research

Mindmap and Brainstorm Typical northern food in China few northern food there hard advertise ment is insipid Demographics (target people) ---urbanites Tasty Healthy Convenient Fast How to make our commercial not boring? Disadvantages for techniques Fairy tale style Adapt the story of the sleeping beauty First step should be to attract them, to popularize it to them, and to establish a kind of brand realization To create cordial feelings, to show that we know their culture very well and we respect their culture very much Game of thrones winter is coming, northern food of China remembers Slogan a good wife for man, a good helper for woman this world is that big, why not have a try? Life’s a π, go have a try after your appetiteFor foodie only Delicacy unlimited Large kitchen for urbanites

Shooting Script

Analysis for advertising appeal 1.humor appeal 2. music appeal 3. brand appeal 4. play on words appeal 5. plain folks appeal

Gem

we read books like psychological tactics in advertising, and how to do creative work we watched a lot of fast food ads just asking for something creative coming to us we watched the show- mad man we learn to do marketing research

Thanks for your attention