Professionalising market management Simon Quin Professor Cathy Parker Simon Quin.

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Presentation transcript:

Professionalising market management Simon Quin Professor Cathy Parker Simon Quin

Vitality and Viability

town centre retail spend falling

online share of retail spend: 2014

Twenty-five reasons why markets matter

Economic Social Political

Detecting the market factor

Footfall profile by market day

placemanagement.org/research

Month to month footfall in ‘market towns’ Functional Dysfunctional

What influences market performance?

Getting the basics right

Will your market be sustainable?

Management Marketing Branding Development Leadership Strategy Intelligence Forecasting Research

Developing your skills and knowledge…..

…but helping the industry and your market

Masterclasses PG Certificate PG Diploma Masters

Continuing professional development Projects Placements Research Impact

placemanagement.org/markets

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