MARKETING PLAN

Want to be known for quality to the customers and with the products provided

Be a major local food store within a year Increase Total Store Sales by 30% yearly Increase sales by augmenting advertising each department throughout the store so that customers may be drawn to the sales within each area

Customers can be certain of the principles of integrity and honesty to be upheld by Kents and every employee Dedicated to customer service and satisfaction and approval Committed to building and giving back to the community

Everyone local as a broad market focus Mainly Focusing on: Clearfield Freeport Center workers Mothers Families (Buy in bulk) Adults above age 25(Those above age 25 are the heaviest consumers at grocery stores) The Elderly (60+)

Growing chain of stores 5 in total Has built a name of rapport for a grocery store by going above and beyond for the customer Able to market to every age group Focused mainly on families and elderly residents

Not big like box stores (Wal-Mart, Target, etc.) Small and limited space Cannot cater to every customer Cannot carry every brand

Is becoming more known throughout the community Looking at many places for expansion Rising economy meaning more people are spending Not owned by AFS foods so allows for flexibility with local markets and vendors To be known as a grocery store of good quality To be a store that sells quality products Increase in customer service Gain more customers that don’t want to pay the fee to shop at stores like Costco

Cannot always have lowest prices Farmers and wholesalers determine prices Only associated with AFS food distribution

Annual US Food-at-Home Spending, by Age, 2012 <25 $2, $3, $4, $4, $3, $3, % $2,643 Source: Jefferies and AlixPartners, "Trouble in Aisle 5," June 27, Kent’s Primary FOCUS

Wal-Mart - Location Strengths: 8,970 locations worldwide, 2.2 million employees, each store can carry a wide variety of products, name is well known, corporation -Net income: Billion (2012) -Total assets: billion (2012) -Revenue: billion (2012) -Weaknesses: Customer Service is low, Preconception that products from them are cheap and of low quality -Product Strengths: Known as the cheapest prices, Can buy product in bulk, has private warehouse per region - Product Weaknesses: Not all products are of good quality, No standardization to

Target - Location Strengths: 1,763 Stores between United States and Canada, 365,000 employees, Corporation, 13 stores in Utah alone -Net income: $2.929 billion (2012) -Total assets: $ billion (2012) -Revenue: $ billion (2012) -Weaknesses: Not known as a grocery store, focuses mainly on retailing household goods, and clothing with groceries as a side profit -Product Strengths: Products are of good quality, customer service is good for a corporation - Product Weaknesses: Pricing might be a little expensive for your household buyer, Utah buyers seek out cheapest prices not usually name brand

Costco - Location Strengths: 622 locations, 174,000 employees, Known for bulk items -Weaknesses: Business fee to shop there, Items are always different, never the same -Product Strengths: Buys in bulk to ensure low prices for customer, Can hold larger quantities, doesn’t just focus on food, Is a wholesaler distributor - Product Weaknesses: (Exempted Sam’s Club because of similarity)

2 years time Review marketing strategy and allow for change after 2 years

Donate for local organizations (with the consent to promote for the store) Allow fundraisers to be permitted on premises Support local charities and religious functions( boy scouts, girl scouts, Cancer awareness, etc.)

Year 1 Improve ads for a larger marketing radius Send to those who want to have ad ed to them instead of reg. mail Update Facebook page, constantly for local deals Have mommy blogs established and linked to Facebook, and reg. webpage Establish a trend of helping local fundraisers for local organizations (cancer awareness, muscular dystrophy, diabetes, etc.) Reg. Mailed ad. / expansion of mailing area or selected mailing areas

Year 2 Begin more open promotions, billboards, Bus. Stop signs Make a connection with local or regional radio stations to promote shopping at Kent’s/ giveaways, huge sales, shopping sprees.

Facebook 72.1% Coupons 44.2% Twitter 41.9% Respond to shopper-generated questions/complaints 39.5% Store information 39.5% Promotional information 37.2% Targeted ads 34.9% No answer 25.6% Social Media Marketing Efforts of Food Distribution Companies in North America, Feb 2013 Source: Supermarket News, "2013 Technology Survey"

Types of websites US shoppers find most helpful when planning grocery shopping trips, Feb. 2012

US CPG Sales Share, by Channel, July 2012 Grocery 47.9% Supercenter 18.6% Club 10.3% Drug 5.8% Mass 5.7% Specialty* 6.7% Dollar 1.9% Note: 52 weeks ending July 8, 2012; numbers may not add up to 100% due to exclusion of convience channel data as it was not fully representative; *includes, but is not limited to, the internet, close-out stores, office supply stores, health food stores, liquor stores and beauty supply stores Source: SymphonyIRI, "Channel Migration: Charting a Course on the Voyage for Value," Aug 15, 2012

EBSCO SymphonyIRI, "Channel Migration: Charting a Course on the Voyage for Value," Aug 15, 2012 Jefferies and AlixPartners, "Trouble in Aisle 5," June 27, 2012, Integrated Marketing Services, "The New Aisle: Emerging Trends in Online Grocery Shopping" conducted by Marketing Analysts LLC, May 30,2012, Supermarket News, "2013 Technology Survey" conducted byPenton Research, March 4, 2013,