The Socialisation of Marketing & Business Sean Singleton.

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Presentation transcript:

The Socialisation of Marketing & Business Sean Singleton

Intro Facts Case Studies Trends What’s next Summary / Tips

Intro

Award Winning Agency

The Carlsberg Euro 2012 Challenge

Digital Evangelists

Sit on IAB UK Social Media Council & Future Trends Council

Regular guest on football podcasts

Personal Blog

Facts

Social Networks are the Most Popular Activity Online

1 in 5 online minutes spent on SN, Up from 6% in 2007 Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec It’s a Social World Social Networks are the Most Popular Activity Online EC

The Social Media Universe is expanding

The Social Media Universe is Expanding 15MM+ users 135MM+ users 51MM+ users 15MM+ users 62MM+ users 232MM+ monthly active users 115MM+ subscribers 20MM+ blogs 6MM+ users 800 MM+ monthly active users 230MM+ users 2MM+ users 500K+ users 800MM+ monthly users visit site More people on more social networks than ever before Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedInFlickrSlashGearTechCrunch / ComscoreFastCompanyTechCrunchGetGlue: Soraya Darabi’s LinkedIn 100K+ users 2MM+ users 1.5MM+ users EC

Social Networks Now Reach 82% of the World’s Internet Population

That’s 1.2 billion people Social Networks Now Reach 82% of the World’s Internet Population Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec It’s a Social World EC

Social Networking is growing in every single country

Total time spent on all regions grew by 35%+ in 2011 Social Networking is Growing in Every Single Country Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec It’s a Social World EC

Google + is growing fastest than other social network

Google+ is Growing Faster Than Other Social Networks 67 million people have visited Google+ Source: Comscore Source: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn Time to reach 50 million users (estimate) EC

Trends

1. Everything, Everywhere

Now people want everything, everywhere.

2. 2. Meaningful relationships

3. Social Commerce

4. Gamification

5. NFC

As an official sponsor of the Olympics Visa is aiming to make the 2012 games a contactless experience Visa are partnering with Samsung to bring a new phone to market with NFC capabilities in time for the games, taking advantage of the 70,000 shops, bars and restaurants that are NFC enabled.

6. Caring Companies

Orange Rockcorps asks people to volunteer four hours of their time on projects in exchange for tickets to exclusive gigs, providing unique experiences to customers whilst giving back to their communities.

7. Gesture & Go

Top Tips

Listen

Focus on objectives not channels

Be human

Embrace all feedback

EdgeRank Tips

Commit

Summary

Key Trends 1. Everything, Everywhere 2. Meaningful Connections 3. Social Commerce 4. Gamification 5. NFC 6. Caring Companies 7. Gesture & Go

@paulpingles Mulţumesc!