Management Resources Communication Getting The Most From Every Message November 21, 2006 Steve Crescenzo

Contact Information Steve Crescenzo N. Hampden Court #2S Chicago, IL 60614

Clients Clients include: –Boeing –Siemens –McDonalds –Allstate –Lockheed Martin –Sears –John Deere –Ohio State University –Merck –Intel –Philips Electronics –IRS –Pacific Gas & Electric

Overview of overload rage is building! Its replacing face-to-face communication People hate it... But need it Theres too much of it People dont know how to use the tool Do it right...and people will appreciate it Dont have to be a writer...but you have to know how to write s Different than writing something for print

For every , your goal: Get them to open it Get them to read it Get them to remember what you wrote Get them to act on it

Six Step Process 1.Ask yourself: Does this need to be sent... and if so, who needs to see it 2.Write a great subject line 3.Dont make them work: avoid attachments 4.For longer s, write a summary 5.Make your body copy easily readable 6.Spell check before you send