Global Adult Tobacco Survey (GATS) Funded by Bloomberg Philanthropies

Survey objectives 1.To systematically monitor adult tobacco use – smoked and smokeless tobacco WHO FCTC MPOWER 2.To track key tobacco control indicators of WHO FCTC recommended policies outlined in the MPOWER in [insert country name]

GATS Methodology

Study population: All [XX] residents aged 15 years and over, living in their primary residence prior to the survey date. “A nationally representative sample” was used for the survey.  [XX] Households were identified  [XX] individuals aged 15 years and over completed the survey for an overall response rate of [XX] %

GATSincludes information on respondents’…. GATS includes information on respondents’…. 1.Background characteristics 2.Tobacco use 2.1. Smoked tobacco 2.2. Smokeless tobacco 3.Cessation – tobacco smoking and smokeless tobacco 4.Secondhand smoke 5.Economics – manufactured cigarettes 6.Media – manufactured cigarettes 7.Knowledge, attitudes & perceptions 8.Pictorial health warnings

GATS Key Findings

Tobacco Use Smoked Tobacco Smokeless Tobacco Manufactured cigarettes Hand-rolled cigarettes Other smoked tobacco Snuff by keeping in month or by nose, chewing, betel quid with tobacco Part 1

Number of Tobacco Use in 2009 Overall Population aged 15 years and above is [XX] million Note: some smokers use more than one type of tobacco product Tobacco Users [xx] million (smoked and/or smokeless) Tobacco smokers [xx] million Smokeless Tobacco Users [xx] million

Tobacco Use Smoked Tobacco Smokeless Tobacco Manufactured cigarettes Hand-rolled cigarettes Other smoked tobacco Snuff by keeping in month or by nose, chewing, betel quid with tobacco Number of Tobacco Users in 20[XX] Note: some smokers use more than one type of tobacco product [XX] mil [xx] mil

Percent of current tobacco users* by gender Percent of adults > 15 years of age * includes smokers and/or smokeless users

Percent of current smokers * by gender and smoking status * This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes) Percent of adults > 15 years of age

Percent of daily smokers by geographic residence Percent of adults > 15 years of age

Percent of current smokers by type of smoked product Note: some smokers use more than one type of tobacco products Percent of adults > 15 years of age

Percent of adults who used to smoke daily Percent of adults > 15 years of age

Percent of smokers by age of initiation * Age of smoking initiation (years) * Among ever daily smokers (ages 20 – 34 years) Percent distribution of ever daily smokers

Percent of current smokeless tobacco users * Includes the sum of daily and occasional smokeless users Percent of adults > 15 years of age

Cessation efforts by tobacco users to quit using tobacco Part 2

Percent of current smokers and smokeless tobacco users who plan to or are thinking about quitting Percent of adults > 15 years of age

In the past 12 months, percent of smokers and smokeless tobacco users who attempted to quit Percent of adults > 15 years of age

In the past 12 months, percent of smokers and smokeless tobacco users who were advised to quit by a health care provider Percent of adults > 15 years of age

Second-hand smoke Part 3

“In the past 30 days, adults exposed to tobacco smoke in…” Percent of adults > 15 years of age

Economics Part 4

“Affordability” of manufactured cigarettes Average price Cigarette expenditures As compare price of 100 packs with GDP per capita [xx] insert currency/pack [xx] insert currency/month [xx] %

The five most popular brands last purchased by current smokers* Brand 1 Name [xx] % Brand 2 Name [xx] % Brand 3 Name [xx] % Brand 4 Name [xx] % Brand 5 Name [xx] % *Percent of adults > 15 years of age (includes top 5 brands of manufactured cigarettes)

Place of last purchase of cigarettes among manufactured cigarette smokers

Media “noticed tobacco industry advertising and anti-cigarette messages on manufactured cigarettes in the last 30 days” Part 5

Tobacco Industry Advertising Tobacco Industry Advertising “during the past 30 days, adults noticed cigarette marketing” at :

Anti-cigarette messages Anti-cigarette messages “during the last 30 days, adults noticed anti- cigarette smoking information” at:

Effect of cigarette pack warning labels on.. Current smokers [xx] % Noticed warning label [xx] % Thought about quitting because of warning label

Knowledge, attitudes & perceptions Part 6

Percent of adults who believe that cigarette smoking causes serious illness Percent of adults > 15 years of age

Adults who believe smokeless tobacco use causes serious illness Percent of adults > 15 years of age

Percent of adults who believe that secondhand smoke causes serious illness in non-smokers Percent of adults > 15 years of age

Pictorial health warnings Pictorial health warnings Part 7 Insert warning label pictures here

Note: insert findings about your pictorial warning labels here in applicable

Policy Implications

Note: Insert policy goals and implications from the GATS data here

Thank You