Before “Sugar is the new tobacco”, What about the original?....

Health effects of smoking

Mortality attributable to smoking England 2009

Impact of Tobacco Every year in the UK 207,000 children start to smoke 90% start before they are 19 50% will die from smoking related disease poorest families pay the highest price Cost to UK economy £13.8bn total £9.5bn business £2.7bn local NHS £713m secondhand smoke £507m house fires £342m litter

Tobacco Control Strategy Stopping the promotion of tobacco Making tobacco less affordable Effective regulation of tobacco Helping tobacco users to quit Reducing exposure to secondhand smoke Effective communications for tobacco control

Cigarette smoking by age – England adults ONS, 2012

EURO-URHIS 2 (

WHO report on the global tobacco epidemic

US Surgeon General v/tobacco

Why do people smoke when they know the risks?

“The addicted brain”

“Hijacked networks”

Benefits of quitting Family are less likely to develop asthma and other respiratory conditions Children with non-smoke- induced asthma can control their symptoms better. You are more likely to have a healthy pregnancy and baby. The effect of second-hand smoke on your friends and work colleagues is much less. Save –£50/week –£220/month –£2,640/year –Reduced insurance costs

A Tobacco Control Plan for England Now >8 million smokers in England. By the end of 2015, we want to reduce smoking rates to: –18.5% or less for adults (compared to 21.2% for April 2009 to March 2010) –12% or less for 15 year olds (compared to 15% in 2009) –11% or less for pregnant women, measured at the time of giving birth (compared to 14% over 2009 to 2010)

What do you think? What about the evidence presented here today? – –Did you notice the source? – –Did it matter to you? – –Who do you believe? Always think critically

Film Clip kAGrrHdIo