Sony Entertainment Television Asia

Overview What is SET ASIA? One of the most successful South Asian channels in the world – over 150 countries Launched in the Indian sub-continent in October 1995 Consistent success in family programming Unparalleled reach worldwide – Over 10 million viewers outside India

SET Asia Programming There’s something for every family member at SET Asia – drama, reality, comedy, thrillers, news, award shows, music videos, Bollywood blockbusters, local content and more! High quality, contemporary programming tailored to South Asian tastes Live real time broadcast signal to all international markets

Soaps

Reality Shows & Events Power of Ten

Blockbuster Movies

Ground Events - International The Sports Personality Awards  The Sports Personality Awards recognize and celebrate the substantial achievements of British Asian sporting talents from across the United Kingdom.  This platform has emerged as a unique institute for raising the profile of talented amateur and semi-professional South Asians involved in sports.

Ground Events - Domestic South Asian Excellence Awards Award ceremony which honors the accomplishments and excellence of Indian- Americans in multiple fields. SAEA features the rising stars of the South Asian community. The second annual South Asian Excellence Awards was held at the elegant and historic Cipriani ballroom in Midtown Manhattan in May 2009 and was broadcast to a worldwide audience in over 150 countries

SET ASIA International Distribution United Kingdom and Rest of Europe Launched in UK in March 1998 as a premium channel Currently available in over 100,000 households and increasing On Sky Digital, Tiscali and Virgin Media in the UK and all the major countries in rest of Europe via DTH and Cable Platforms North America Launched in USA in October 2000 Currently available in over 200,000 satellite and cable households Distributed through Dish Network, Comcast, Cablevision, Verizon, Cox Communications San Bruno Cable Company, and TV Desi (IP TV) Soon to be launched on Time Warner and RCN Launched in Canada as an independent national channel in November 2008

International Distribution - Continued South Africa and Africa Launched in 2000 Currently available in over 60,000 households and increasing Concentrated in Durban, Johannesburg and Kenya Australia and New Zealand Launched in August 2001 Available over 15,000 households Middle East Launched in 1998 Available in over 140,000 households

SET Asia Family

SET: Marketing and Promotion PR Activities: Utilization of all South Asian media  Weekly press releases  Monthly program guides sent to journalists and entertainment editors Grassroots Outreach  Presence at community events across the country  ‘Boogie Woogie Chalo America’ dance competitions held annually  Past sponsorships have included: India Day Parade & Pakistan Parade Bollywood Awards and concerts Miss Teen India USA Naya Andaz dance competition

Why Advertise? South Asians are among the fastest growing ethnic group in the USA  High per capita income; median income of $66,000  Large concentration in Tri-State area, California, Texas, and Illinois  Estimated buying power exceeds $50 billion (Source: US Census 2005 and Little India) Sony brand is synonymous with quality Advertisements reach an affluent and active audience Advertisements air nationally and in real time Top class service with understanding of individual brand needs Opportunity for on-ground and on-air sponsorships Attractive packages for bulk buys and multi-channel exposure (SET ASIA, MAX & SAB)

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