Presented by : Sitynoryasmin Binti Ahmad Khairuddin Norhasliza Binti Ibrahim Azlida Binti Osman

INTRODUCTION  Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc. with more than 500 million active users in July  Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves.

HISTORY OF FACEBOOK The website's name stems from the colloquial name of a book given to incoming students at Zuckerberg's high school Mark Zuckerberg founded Facebook with his friends while he was a student at Harvard University A social networking website that is operated and privately owned by Facebook, Inc.

MARK ZUCKERBERG

FACEBOOK WEBSITE

FEATURES Wall is a space on every user's profile page that allows friends to post messages for the user to see Photos, where users can upload albums and photos News Feed, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends. Status, which allows users to inform their friends of their whereabouts and actions

DEMOGRAFIC GENDER: MALE & FEMALE AGE: 13 – 65+ YEARS OLD OCCUPATION: STUDENT PROFSSIONAL CAREER RETIREMENT ETC Sources: dy-ages-of-social-network-users dy-ages-of-social-network-users

INTERFACE VALUATION FACBOOK PROFILE

INTERFACE VALUATION FACEBOOK PROFILE 2006

INTERFACE VALUATION FACEBOOK PROFILE 2010

SUCCESSFUL OF FACEBOOK Crunchies Awards 2010  Facebook won for 3 categories with is: (1) Best Social Appication (Farmville- Winner) (2) Best Overall Startup Or Product (Winner) (3) Best Design (Facebook Mobile – Runner Up)

SUCCESSFUL OF FACEBOOK

CORE BUSINESS Most of Facebook's revenues comes from credits and advertisements that are served from the website's Flyers application. Microsoft is Facebook's exclusive partner for serving banner advertising and as such Facebook only serves advertisements that exist in Microsoft's advertisment inventory. According tocomScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!.

CRITICISM OF FACEBOOK

Business Models of Facebook Here are seven major aspects of Facebook you can use to increase the visibility of your startup,business, product or service on facebook 1. Set Up Your Graph:Profiles & Privacy 2. Make Connections:Networks, Groups & Events 3. The Need for Feed:Your [Shared] Social Activity Stream 4. Share Your Content:Share & People-Tag Your Stories & Media 5. App to the Future:The Facebook Platform, APIs, & Applications 6. Pay to Play:Ad Networks, Sponsored Stories, & Paid Distribution 7. Show Me The Bunny:Gifts, Points, & Virtual Currency

Set Up Your Graph: Profile & Privacy Set Up Your Graph: Profiles & Privacy It all begins with your Facebook profile, your privacy settings, and a few friends. Your profile is the virtual depiction of YOU on Facebook — depending on how you customize your,Facebook privacy settingsyou can display as much or as little of yourself as you care to the entire worl, just to your friends, or to no one at all. This includes your notes, photos, videos, your one-liner profile status, your relationship status, your location & contact information, the messages left on your wall, etc. See an example below — currently I expose most info to everyone in my network, however I only share my phone and IM info with my friends:Facebook privacy settings

Make Connections: Networks, Groups & Events Make Connections: Networks, Groups & Events

The Need for Feed: Your [Shared] Social Activity Stream

Share Your Content: Share & People-Tag Your Stories & Media

App to the Future: The Facebook Platform, APIs, & Applications Certainly no Facebook conversation would be complete without a discussion of the Facebook Platform and the APIs & apps that bring them together. With the launch of Platform in May, Facebook has arguably delivered the most exciting and innovative application development environment on the web today. As mentioned above, there are already hundreds of startups building Facebook apps, and a few larger brand name companies as well, with thousands of apps shipped live in just a few short months

Pay to Play :Ad Networks, Sponsored Stories, & Paid Distribution Distribution As developers compete to access the social graph via apps, advertising networks compete to access the pocketbooks of those same developers. At the moment most of these ad networks’ initial adoption appears to be coming primarily from new apps who want distribution and are willing to pay for it, rather than traditional ‘off-Facebook’ brand businesses. That said, the promise of larger advertising dollars on Facebook remains a huge brass ring for both emerging ad networks on Facebook as well as Facebook itself.

Show Me The Bunny: Gifts, Points, & Virtual Currency

ADVERTISING Recently Facebook has been evolved in the advertising function, one of the most important advantages through FB, it can narrow down the advertising specifically to the market segmentation. Two Types of advertising could be places in the FB : a.Advertising Per Click b.Advertising Per Impression

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