How to Leverage Digital Media To Drive Brand Awareness and Sales WSWA – April 2011 By Alyssa Rapp Founder & CEO Bottlenotes, Inc.

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Presentation transcript:

How to Leverage Digital Media To Drive Brand Awareness and Sales WSWA – April 2011 By Alyssa Rapp Founder & CEO Bottlenotes, Inc.

Executive Summary: About Bottlenotes Who We Are Bottlenotes is the leading digital media company in the wine space dedicated to educating and entertaining educating new to intermediate wine enthusiasts via , social media, mobile & events. Bottlenotes serves as a prime channel for luxury brands (wine, beer, spirits, etc.) to drive brand awareness amongst our wine-loving, lifestyle-driven, Millennial Generation & Gen X consumer base. Bottlenotes.com The Daily Sip 80 Sips Events Bottlenotes Mobile (Beta Launched 12/10)

Bottlenotes is the #1 Online Wine Community for New to Intermediate U.S. Wine Enthusiasts Summary Statistics (as of 3/11) 225,000 Registered Users 140,000 Recipients of The Daily Sip 20,000 Total Twitter Followers 16,000 Facebook Fans Demo’s 83%> 30 Years of Age 65-45: Female : Male 55% HHI > $75K >70% of respondents drink wine at least 2-3 times per week >70% have bachelors degrees or higher

On Marketing: Anchor Your Brands Around a Holiday, Current Event, etc. Dedicated Components 728x90 banner 60 words of “sponsored notes” 200 words of copy 300x250 rectangle

How to Leverage Facebook: Drive Brand Engagement via Contests

Once you have your fans…INTERACT with them. Consistently. (Ask questions. Respond. Repeat.)

If You Create a Twitter Account, Follow One Golden Rule: Use Twitter to Drive Clicks!

On Mobile: Leverage Apps to Drive Tasting Notes, Ratings and Visits- and DEPLETIONS!

Leverage Digital Media to Drive Event Attendance and Engagement, e.g. Around the World in 80 Sips ™ What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in Benefits to Participating Brands: Direct exposure to consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives. Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation. What it is: Bottlenotes’ signature Around the World in 80 Sips™ events feature 80+ wines from around the world to an audience of Millennial Generation wine enthusiasts. Six cities in 2011; expanding to 12 cities in Benefits to Participating Brands: Direct exposure to consumers. “Halo effect” of 1MM+ of value-add impressions through event’s online marketing initiatives. Strategy: Equivalent of the Wine Spectator’s “Wine Experience” for the Millennial Generation Digital Media Platforms Employed: ALL ( , Facebook, Twitter, QR codes, etc.)

How To Leverage Digital Media To Drive Brand Awareness, Brand Engagement, Thus Sales 1) Get Publications in Your Media Plan 2) Drive Interactivity via Facebook Fan Pages 3) Use Twitter to Drive Clicks 4) Use Mobile App’s to Drive Tasting Notes, Ratings, Depletions and Winery Visits 5) New Media Companies Can Help You Innovate

Bottlenotes In the Press ForbesLife Executive Woman Inc. Magazine’s Bottlenotes is “a network of established collectors and budding oenophiles, with education, experimentation, and entertainment in mind.” -The Robb Report Complete list available at