9Game Publishing Guide

Overview 9Game provides one–stop mobile games publishing service in India for worldwide game developers. India

Reviews and optimization of your games to meet Indian players better Code safety and other developer services Game promotion, branding and user acquisition Google Play promotion and ranking Localized mobile payment solution Detailed data tracking and analysis Including: Google Play

Game Publishing Flow Game Review and Optimization IO/Agreement Signature SDK Integration Marketing Materials Design Game Distribution & promotion Analytical Insights and Game Re-optimization Revenue Statistics and Settlement

Types Game Review and Optimization 9Game reviews will evaluate the game by 7 dimensions. They will rate and give optimization for the game. Graphics Fluency Quality Size Localization Special Bonus

DimensionsDescription TypesRacing, shooting, action and movie games are much preferred in India. GraphicsEvaluating the game graphics quality FluencyWhether it runs fluently on low-end mobile phones QualityEvaluating the game interesting & attractive to players SizeA small size will lead a high conversion LocalizationDesigned with local features Special BonusOther features to increase the popularity The traffic we can bring for apps is based on the level. Traffic50000~ ~ ~ LevelSABC

IO/Agreement The agreement consists of Framework Agreement and INSERTION ORDER ： Insertion Order: as an attachment of the framework agreement, every new game should have one and it should be signed every year. The Insertion Order should illustrate the promotion ways, promotion period, settlement methods and time. Framework Agreement : Agree on the contents between CP & 9Game, the right and obligation, but not including the details about the promotion ways, promotion period, settlement methods and time period. It’s normally an Open-ended contract. Framework Agreement INSERTION ORDER

SDK Integration and Test Integrate 9Game/9Apps logo in splash screen 9game Payment SDK 9game Discovery SDK UC-Union Advertising SDK 9Game developers will help CP in SDK integration, initialization and testing: After the integration, Mumbai office will test the game and feedback with a report.

Splash Screen … (jpg or swf/Static or dynamic)

Payment SDK DONE!

Cross-Promotion SDK

Advertising SDK Banner Half Screen Ad Full Screen Ad

Marketing Materials Design MaterialFormatSizeAmount LogoJPG/PNG120*1201 ScreenshotJPG/PNG Horizontal at 450(H)*320(W) or Vertical at 300(H)*450(W) 3~5 （ one of horizontal or vertical ） VideoOptional Short DescriptionText Characters Full DescriptionTextUnlimited\ Package APK/APK+Data package Unlimted\ ArticleOptional Developers need to provide the marketing materials as below size

Game Distribution & Promotion 9Game will confirm the promotion schedule with CP and make sure the game will get enough traffic at the terms agreed on. ⌘ For S level games which need to be ranked on Google Play, normally we will promote the APK version for 30 days at first. After that a new version will be released on Google Play by 9Game and let players to upgrade. This has no effect on the existing payment method. The ranking time is generally 7 to 10 days. When the rank is stable, the game will return to APK promotion. APK Promotion Google Play Promotion

Data Analytics & Game Re-optimization 9Game offers detailed data reports on multiple dimensions, including Download, DAU, retention rate, payment and other key statistical analysis ； helping developers accurately optimize the game. Developers can check all data by login to our developer portal (will be released soon).

Settlement Revenue Statistics and Settlement Settlement Currency Carrier Billing: first payment will be delayed in about 4 months, after that will be settled by quarter. Bank Card : Settled by quarter. $ Settled with Dollar ： TMT Investment Limited

Attachment and Others 9game developer Agreement/IO 9Game payment integration guide/SDK package 9Game promotion SDK guide/SDK package UC-Union advertising SDK guide/SDK package